How to optimize the Performance of Your Google Map Listing for Maximum Conversions
Have you heard that on-line transactions represent just 8.3 percent of purchases made in retail stores across the US? This is a good thing for brick-and-mortar businesses since it indicates that consumers are still purchasing in the physical store. – Optimize Google Map Listing Maximum Conversions
What’s changed is how we locate companies. More often, we utilize our mobile devices to search for the information we require. This implies that being searchable online–specifically via Google Maps is crucial in boosting sales. – Optimize Google Map Listing Maximum Conversions
The SEO experts from Hook Agency can assist with Google Map optimization tips for maximal conversions.
What is an Google Maps Listing?
An Google map listing provides important information about your business such as your name, opening hours, address and even your phone number. Phone books are now out of date Google’s local business listings platform will be where the majority of search results begin, and is where potential customers come across your business. – Optimize Google Map Listing Maximum Conversions
Why is the Google Maps Listing important?
A person who is conducting a mobile search to find a business is in immediate requirement. The person using Google search to narrow their options, and that’s the reason Google maps can be found.
Google Map listings allow you to locate local businesses. If you type “Chinese restaurant near me” the Map Pack provides the top 3 top local results close to your location. This is known as the 3-pack. If you’re able to get into the 3-pack, you’re bound to increase the conversion rate by a significant amount.
Optimizing Your Google Map Listing
How do we enter the three-pack?
It’s not a science and there aren’t sure-fire methods for getting there However, there are many Google map optimization tips we could use. – Optimize Google Map Listing Maximum Conversions
Claim Your Listing
There is a chance that you already have an existing Google Map listing but not know it, therefore the first step is to make sure you claim your listing. This lets you control the way that your company’s information appears on Google platforms, including Search and Maps, which is essential since often the listings are not complete. – Optimize Google Map Listing Maximum Conversions
Google offers an step-by step explanation for how to claim or add listings.
NAP Accuracy
Once you have claimed your listing the next step is to ensure accuracy of your NAP (name address, address and telephone number) exactness
It’s crucial to ensure that your NAP data is correct, not just on the Google listings, but also everywhere it is displayed online on the Internet. Make sure that your listings are consistent across websites such as Yelp, Bing, and Local as your business might not show up on Google Maps if there are differences.
Categories
Google makes use of categories to assist users in finding what they’re looking to find, so be aware of this feature when creating your page. Select categories that define your business as accurately as possible , and then fill out the five categories that are available to you. – Optimize Google Map Listing Maximum Conversions
Check that your primary category is closely aligned with the keywords you want to rank for and also make sure secondary categories are too. – Optimize Google Map Listing Maximum Conversions
Add Photos & Video
Uploading stunning videos and photos of your company is a great option to complete your website. Pictures influence the decision to go to a shop and even places such as bars and restaurants, which is why this is an area you should be particularly attentive to. – Optimize Google Map Listing Maximum Conversions
Business Hours
It may seem like a given, but opening hours ought to be as easy to locate. People typically have a pressing requirement and need to know when a place is open at the moment and not putting up the hours of your business can affect your business. – Optimize Google Map Listing Maximum Conversions
Reviews
Reviews can be a fantastic way to enhance the quality of your Google Places listing and help increase your rank. – Optimize Google Map Listing Maximum Conversions
Although you’ve already been part of the 3-pack, you’d like to be the most appealing choice. One way to differentiate yourself from other top companies is to get more reviews or more favorable reviews.
You can add the Google Maps review link to areas such as your email signature and invoices. Additionally, you might decide to implement the review generation process not just for Google Places however, but on other other platforms, such as Yelp or Local.
Optimize Your Website
Also, don’t forget to optimize SEO on your site for your business. The Google Maps listing is just one aspect of a larger total that includes your online presence.
Hook Agency created this video to explain the basics of what SEO means and the way it earns companies money.
Here are a few suggestions to increase the visibility of your business locally, such as:
- Incorporate the phrase “near me” on your site
- Producing material (blog posts are excellent for this) that refers to specific events, including time and place information
- In addition, you can include local-specific keywords
- Make your website mobile-friendly Not having a mobile-friendly site can negative impact the search engine ranking of your website.
The Wrapping Up
Making your Google Maps listing takes some effort from you however, the majority of items mentioned are relatively simple. Stay up-to-date on algorithm updates and revisit your strategy if they remain the same after a couple of months.
As with everything ranking-related patience and persistence are necessary if you’re trying to make it into the 3 pack.
