Content vs. SEO Audits for Technical SEO What You Need to Be aware of
If you’ve ever dealt in the past with any SEO expert, or you’ve read about SEO online, you’ve probably had someone give you advice on how to conduct one “SEO audit.” It’s an umbrella phrase, which means that various people using it might define it in various ways. For one person it could mean that an SEO audit might be only a quick review of how you’re getting ranked for various keywords. For another one, an SEO audit might be a long, intensive process that covers every aspect of the SEO procedure. – Content Vs Technical Seo Audits What You Need To Know
For a quick start we can classify SEO auditing strategies into two broad categories one that is designed to be used to perform an SEO content audit , and techniques that are designed for a more technological SEO audit. If you’re only beginning or are having trouble growing and require more insight then you’ll have to combine strategies from both. – Content Vs Technical Seo Audits What You Need To Know
SEO Content Audit
Let’s get started by looking at first the SEO content audit aspect of things. The goal of this audit is to evaluate the quality quantity, quality, and efficacy of your content to optimize your SEO. In the simplest sense, you’ll have to verify: – Content Vs Technical Seo Audits What You Need To Know
- Schedule and volume of content posting. The first step is to have to know how much content you’re publishing (and the time you’re publishing it). What number of articles are you writing? What words are those articles? Are you consistent in publishing on a Thursday or is your content more likely to be published irregularly? – Content Vs Technical Seo Audits What You Need To Know
- Keyword optimization for content as well as keyword mixture. This is also an excellent opportunity to analyze the terms and keywords you’re using and how they are incorporated within your article. In the ideal scenario, you’ll have a few keywords “groups” and lots of long-tail keywords included in your content. Are your articles optimised for something that is pertinent?
- Duplicate content as well as various other issues with technicality. There’s some overlap with the auditing of technical SEO however, you should be aware of every duplicate piece of content you may have At most, duplicate content can cause confusion about the page that will rank on Google or, at the worst your ranking could actually fall. – Content Vs Technical Seo Audits What You Need To Know
- Onsite performance metrics for content. Check to see how your content is doing. Measures such as organic traffic and referral traffic can show the amount of the post is receiving attention in comparison to metrics such as the time spent on the page and bounce rate will tell you whether your readers are happy with your content.
- Links and other traffic source. It’s also a great idea to look at the amount of backlinks each article is receiving and the kind of traffic sources it’s receiving. Knowing these numbers can aid in the creation of more targeted content in the near future. – Content Vs Technical Seo Audits What You Need To Know
Technical SEO Audit
When you conduct an technical SEO audit it is a chance to look closer at the technical aspects that comprise your SEO strategy and the ways you can make them better in the near future. These are the most commonly used metrics to look at and features worth exploring: – Content Vs Technical Seo Audits What You Need To Know
- Keyword rankings. Many SEO professionals view keywords as the end-all in every SEO campaign. Although this isn’t the scenario, keyword rankings are crucial. Knowing how well you rank for various phrases and terms that are related to your brand could aid in evaluating your progress as well as determine what ways to go in the near future. – Content Vs Technical Seo Audits What You Need To Know
- Analysis of competitive analysis. While you’re at looking at your most competitive competitors are ranked. There could be opportunities to capitalize on.
- Analysis of the backlink profile. Where are you getting backlinks? How effective are they? How many exist and how often are you receiving these? These are crucial questions to consider when creating your domain’s level and page’s authority. A tool to analyze your backlink profile will help you assess the backlink profile portion in your review. – Content Vs Technical Seo Audits What You Need To Know
- Speed of loading pages. Faster-loading sites are more likely to be ranked higher than those with slower loading speeds. Make sure you take the time to look at the speed at which (and the extent to which) your pages load and work on improving your speed.
- mobile optimization. Mobile-friendly sites have an increased chance of ranking and also. It is possible to use Google’s mobile friendly test to get started however, make sure you check your website on a mobile device too.
- redirects as well as 404s. Are there any errors with 404s on your website? Do you have redirects in the 301 category or other types of redirects to make up for the errors? Are they functioning as you expected them to?
- Indexation and the site’s structure. Technical SEO audits are also required to analyze the structure of your website, and ensure that it is designed correctly. Are these pages properly indexed by Google?
Naturally, there’s a degree of overlap between these two kinds of SEO audits. If you’re looking to understand and enhance your SEO strategy it’s essential to apply strategies that are derived from both. It is essential to conduct an exhaustive SEO review prior to implementing any new SEO plan, and continue to do so regularly throughout the duration of your campaign to be sure everything is running smoothly.
