How to Use Amazon SEO to Skyrocket Your eCommerce Sales
In terms of SEO on Amazon the aim is to meet the Amazon A9 Algorithm to bring the maximum exposure for your listing. If you use the word “keyword” in your listing’s description it will be indexed based on the keyword. If the user enters that keyword into the search bar then they will see your listing within the results of the search. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
How high in ranking of organic results (searches) your business’s name shows up is another issue entirely. It is possible to boost your organic rank by conducting PPC campaigns around these key words. But, getting your website indexed is the initial step. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
SEO for Amazon is boiled down to two main actions:
- Finding the best terms you can find
- Incorporating those keywords into your page in a suitable way
The best keywords to use for your product isn’t something you can easily do by yourself. It is possible to intuitively insert keywords that are logical and you’ll probably find keywords that aren’t ineffective. However, just guessing isn’t enough. The trick is to discover keywords you know you’d like your business to be indexed on. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
The most reliable source for relevant, high-quality, and highly-ranking keyword phrases is the listing of terms that the top-selling products within your category are indexed by. This isn’t something you can find by yourself This is why it is recommended to utilize software. Software like AMZScout Pro Extension AMZScout Pro Extension allows you to accomplish this. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
Let’s say, for instance, you’re trying to improve the performance of your baking mat’s silicone listing and you want to know which principal searches that the top-selling listing within the subcategory is listed on. It is easy to open the extension of the page that displays the results of your search, then click on the listing that is selling higher and click “get keywords.” You will see this pop-up: – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
It is easy to export these keywords to use them to create your listing’s copy. When you’ve got each of the keyword phrases you require now is the time to figure out the most effective method to use them.
Where to Put the Keywords?
There are four aspects of your listing that impact the SEO of your site. In the same way there are four distinct and distinct sections of your listing that could affect the way your A9 Algorithm positions your listing on the search results. Each element has distinct levels of impact which is why you should choose your keywords according to. The following list of keywords: – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
- The title
- The bulletins
- The backend
- The description of the product
The A9 Algorithm runs on relevance. The more precise a term is when describing your product and services, the more relevant it will be. This is why it is important to include the most relevant keywords within the title of your product and then go down the list and include them in the various sections of the listing. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
Be aware that the copy you use for your listing is not solely for the purpose of being recognized and ranked in the right place by A9’s algorithm. It is also important to write an appealing copy that is focused on the strengths of your product, and provides the most important information to the customer.
But, finding the ideal balance that is able to satisfy the algorithm, while also addressing the interests of the buyer isn’t an easy task. It is a common practice to place one item higher than the other based on the portion of the page. Consider the spectrum as an arc by prioritizing keywords on one side , and prioritizing quality of the content on the opposite side. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
If we place the four elements of listing onto the spectrum, it looks like this:
Remember this when you write your list copy. Include these two key suggestions:
- Don’t repeat keywords if you are able to avoid it. We do not know what processes are used to determine where the algorithm A9 determines where your listing will be. But, you can be sure that repetition of the same keyword in your listing will not have any effect on your ranking.
It is important to ensure that the top keywords appear listed in the title, and that the remainder are correctly represented in other listings in line with the weight each segment is given when it comes to indexing. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales - Use long-tailed keywords. A keyword that is short-tailed contains two or more words. A long-tailed term is more than what an expression would be. The reason to try to choose short-tail keywords is that they have greater chance of coming on more search results. It’s not just the keywords that are included in your page. If you have a sufficient number of sales, along with an effective pay-per click (PPC) structure it is likely that you are indexable on thousands of terms on Amazon. Because a brief-tailed keyword could be included in many searches.Take the following illustration: This is just tiny fraction of the keyword phrases that one top roll pins that sell on Amazon.com is indexed on , and it includes the term “rolling pin.” – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
This will give you a better understanding of the process for indexing as well as how to leverage the keywords you’ve extracted for your benefit. It’s about finding the most important keyword phrases that are short and relevant, as well as other ones that may be aligned with your primary keywords . Then incorporate them into the content of your listing. Make sure to include those keywords in your PPC and, if you’ve got an excellent product, your visibility and ranking will increase as time passes. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
Consider all the aspects discussed below is how to consider each of the sections of the list:
- The title: – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
The title isn’t a lot of room (80 up to 200 characters, category dependent) therefore it’s essential to use the space in a wise manner. Utilize the most relevant keywords from the short-tail and make sure to include your company’s name, at least as the first word of the headline. If your product is growing in popularity, eventually, people will begin to search for your name. Therefore, you must be ahead of the game and make sure that you are indexed for every new keyword that will appear in the result. - The bulletins: – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
The bulletins are important for indexing, but they are what customers will see, and you must find a appropriate balance between the keywords you use as well as highlighting the most important and interesting points about the product. There’s a lot of text in bulletins (500 characters) however this doesn’t mean that you have to make use of every inch of it. Long bullets can deter customers, so the most effective approach is to begin each bulletin with a brief sentence that highlights a particular feature. After that, you can describe the particular feature more in depth, which gives the chance to add keywords. – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales - The Product Description: – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
The product description is plenty of space, about 2000 bytes to be exact. The major difference between the description and the other elements of the listing is that you must utilize HTML. It isn’t necessary to master how to code, however. You just need to write your description of the product in a standard word document, then simply copy it and past into an HTML translator, which will provide you with the code you can paste in the EDIT area of the listing.When you’re writing copy, you can make use of paragraphs, bolds, and italics to emphasise key points or features. Make sure to keep your product descriptions brief, and only include the most important information and inform buyers about your company’s brand. It is not necessary to pay too much attention to keywords, since the descriptions are the least significant in terms SEO. It is crucial to dedicate this space solely to your narrative of your company and its products. Remember that on mobile devices, the description appears immediately following the two bulletins that precede it which means that people will read it. So, you must make it brief. - The Backend: – How To Use Amazon Seo To Skyrocket Your Ecommerce Sales
The backend of your listing and isn’t visible to the public and is only there to interact using your A9 Algorithm. There is room for 250 characters, which includes spaces, in which you can put in the most keywords you come up with. This is the time to include the keywords that don’t appear included in the other text of your listing and also keywords that aren’t relevant in the visible section the listing. Include misspellings of your primary keyword phrases, your most important keywords in different language, or keywords to explain alternatives to your products, etc. This is how you can get the most benefit from the backend, and there is you don’t have to think about how you arrange the keywords.
Wrapping Up
In the end Let’s take a look at the following advice Make sure you choose the most effective keywords through the most sophisticated tools and identify keywords that similar to those other top selling products are getting rankings for. Be aware of how you incorporate keywords into your listings. By identifying the most effective short-tailed keywords, you won’t have to utilize as many, and can be a huge influence on your rank over the long run.
So you can craft an appealing description for your listing and keep your customers interested and still meet the A9 Algorithm requirements. The fundamentals behind Amazon SEO are simple, however, they are often more difficult to implement in real life.
