How to increase your SEO’s Value by Refreshing Old Content
We are digital marketing experts who are constantly focusing on moving the SEO strategies of our clients forward. However, if the focus is solely on creating something completely new, you could overlook a great chance to revise and improve your existing SEO strategies to make your existing SEO succeed even more for your customers. – How To Multiply Your Seo Value By Refreshing Old Content
Another strategy that’s frequently overlooked is re-optimizingor improving the quality of content. In this article, we’ll concentrate on blog posts and the hyperlinks in them as instances, however you could apply this approach to brainstorm other ways to increase the SEO value of your clients.
Blog Post Expansion Can Add SEO Value
The first step is to ensure that you have a complete list of blog posts that you have posted on the website of your client. Check to determine how long each article. – How To Multiply Your Seo Value By Refreshing Old Content
Are the majority of your posts under two thousand words? Google prefers longer posts that have more ranking in results from searches, so you should consider the length of these posts to increase SEO value. How you can lengthen your post will depend on many factors, like the audience you’ve already added to the original post , and the data you have on how your article performed in the first place. – How To Multiply Your Seo Value By Refreshing Old Content
Digital marketers can be not inclined to mention the history of the subject, believing they should focus on only the “now” of the subject is more relevant. It’s true that in many instances the blog post’s introduction with historical information isn’t the most engaging or effective strategy. But, lengthy blog posts can be beneficial to your site, by providing background information and historical details to help flesh out a post. It’s also a great method of creating an “story” kind of for the subject. – How To Multiply Your Seo Value By Refreshing Old Content
Another method to improve the quality of your blog post is to speak with an industry professional or at the client’s place of business or someone else who isn’t competing with your company, but could give a different perspective to the product or service of your client. It is possible to speak with experts on the way the blue widget market has evolved , and add that updated information at the end of your previous blog article. – How To Multiply Your Seo Value By Refreshing Old Content
Always tweak your content to ensure the latest information and updates are in sync with the previous content. Then you’ll likely have a fantastic article to share through social channels, share to industry experts and so on. – How To Multiply Your Seo Value By Refreshing Old Content
Here’s a great way to build upon an article in a useful method:
Conduct a survey that is relevant or gather data from the subject industry in a manner that hasn’t been previously done. Find out the conclusions you could draw from this information that add value to your article. Combining this approach with the first one by asking your customer or a different expert on the information that the data provides. – How To Multiply Your Seo Value By Refreshing Old Content
If you’ve got a blog that was once filled with useful information on your industry but now feels outdated, this could be the ideal article to gather forecasts for the future. The post can be updated and will be a conversation starter via social networks. – How To Multiply Your Seo Value By Refreshing Old Content
Other suggestions to extend your blog post into a lengthy one is to include checklists, FAQs and other information about other sources. Once you’ve expanded your posts, make sure you keep track of how the performance improves. Which of these articles saw the most significant increase in traffic following the added material? in the conversion rate? What do you can learn from what did well? Which was the least? – How To Multiply Your Seo Value By Refreshing Old Content
Review blog posts with at minimum 2000 words. What is the quality of each blog post? How does it perform for its primary keyword? Examine which websites are ranking better than the site of your client. A few questions you could consider asking yourself what is more successful Do the posts have more length than those your client uses? Do they contain various elements that help to engage potential customers? – How To Multiply Your Seo Value By Refreshing Old Content
Which titles metadata and tags require updating, in light of the fact that you’ve increased information on your URL? Which blog posts have been modified enough to warrant adding the “updated to” day to your blog article?
When you look through these old articles, do they trigger thoughts of topics for content that you had planned to write about but you haven’t yet written? What do they have to do with the current calendar of your editorial work? – How To Multiply Your Seo Value By Refreshing Old Content
Check Internal Linking
In this review process, look over the ways in which internal links are employed in the posts.
Do they assist in effectively move prospects towards an eventual conversion? Do they connect to a relevant, high-authority page on the website? Are there content pieces not being used in the buyer’s experience? Does the website has newer content which could be more popular or are there posts which are relevant to connect on an earlier, more established blog? – How To Multiply Your Seo Value By Refreshing Old Content
There’s a problem: none is innovative concepts. It’s just too easy to concentration on the creation of new content without stepping back and enhancing the existing content that already exists, to increase SEO value.
Make an annual Review Plan
After you’ve completed the heavy lifting for a customer, sprucing existing posts with ways to increase SEO and quality Moving forward should not be too difficult when you set up an annual review and update plan.