How can you optimize the SEO of the Squarespace website
Squarespace is one of the websites hosting and building platforms accessible. It’s also very well-liked by certain sectors, including artists, musicians small-scale restaurants and Melbourne wedding photographer although they do are a strong base for storefronts online and other websites as well.
There’s some certain amount of a myth that Squarespace is not good in SEO. This stems from the past when any hosted service was more likely to be a problem than self-hosted because of the limitations in website design and inadequate implementation of SEO functions. If a website doesn’t permit users to choose their meta description and title, of course it will be more detrimental to SEO than a website which does. But, these issues date back to a long time in older versions of Squarespace which don’t have these problems anymore. – Optimize Seo Squarespace Website
The latest version of Squarespace is a solid implementation of SEO-related features. Rand Fishkin, says that they’re pretty great nowadays. In his words they’re ranked above WordPress.com hosted websites and below self-hosted customized solutions or WordPress.org using plugins such as Yoast. – Optimize Seo Squarespace Website
There are two main aspects of SEO which I will not discuss in this article. The second is inbound links which , as we’ve all heard, are vital to SEO. The more links you can get with high-quality sites more successful you’ll be. It’s not possible to say that an SEO method is fully complete without a link-building strategy. It’s interesting to note linking doesn’t really care which CMS you’re employing. Links to a custom-made site that is an WordPress site or an Squarespace site behave exactly identical. There’s nothing I can add about this that is unique to an Squarespace website. – Optimize Seo Squarespace Website
Another aspect I’m not going into includes social media. The connection between social media presence and organic SEO isn’t well understood and is worth looking into by itself but it’s not something I’m planning explore in this post. Also, it’s not something exclusive to Squarespace and there’s not much need to cover the subject in a blog post on Squarespace SEO on the site. – Optimize Seo Squarespace Website
What am I going to do? Let’s get started.
Theme for Your Website
When you first begin creating a website using Squarespace and you’re given the chance to look through their themes. The majority are beautiful however, some are more effective in relation to SEO. – Optimize Seo Squarespace Website
Keep in mind that Google’s understanding of SEO is based on text on the page mostly. If your site doesn’t contain text then you’re not going to succeed in terms of ranking. Check out this layout as an example. It’s a site that is focused on images, that is in keeping with the ideals photography. however, while it displays photographs, it fails to perform well in leaving space for text. Google isn’t able to recognize images as being valuable, at least with or without assistance, and this layout is going to be poor for SEO. – Optimize Seo Squarespace Website
Another thing to consider is a fast loading template. It’s going to be quite difficult to gauge by using the Squarespace demonstration, but try to keep this in mind when you create your website. If you begin to notice that your test site loading slow and you’re not sure why, it’s a good idea examine the reasons behind this is. – Optimize Seo Squarespace Website
Additionally, feel free to search for any theme that is compatible with Squarespace. The most common issue you have with websites made by you is that some features will not be functional, but you don’t need to be concerned about that when using Squarespace. Every feature they offer is rigorously tested to ensure everything functions as it should. If you find a glitch, you can seek help and get it corrected. – Optimize Seo Squarespace Website
Name and Description of your Site
When you are creating your Squarespace website, you are able to include the title and description of the entire site. It won’t affect your SEO on the majority of your website, since it only appears on Google the moment your home page comes up. Imagine it as an meta-title and meta-description on your homepage. In contrast to the meta metas on subpages the homepage’s content is more flexible when it comes to keywords. – Optimize Seo Squarespace Website
In reality the moment you decide on your website’s title you must include the primary key word. You want to be able to establish a clear style for your title. If you’re selling handcrafted jewelry it could be possible to have a website that is named “Handmade jewelry along with Accessories from BrandName.” – Optimize Seo Squarespace Website
For your description, it is most likely the second-most important meta data for your home page. In the meta description on your homepage, it is what users will read when they look up your keyword as well as what Google will find. It is important to be clear about the services you offer and subtilly adding keyword phrases throughout the descriptions. If you peper in too manykeywords, it appears to be a bit sloppy and Google will notice. – Optimize Seo Squarespace Website
This should comprise a brief page, not greater than 100 characters long, that will tell the world the who and how you operate. In the case of jewelry you could include something such as “BrandName Jewelry: Hand-crafted jewelry and accessories made from the best materials since.” It’s enough so that it indicates that you’ve invested time into your description nevertheless, not something intended to be optimized for the highest quality. – Optimize Seo Squarespace Website
Your Permalinks
The ideal time to modify the structure of your website’s permalink is right after you’ve created a website. If you’ve been a part of a site that has been expanding for a while the change in your permalink structure can hinder your growth for a few months before you can begin to build again. If you’re able to modify it for only new posts, without altering old posts, then do it in a gradual manner, perhaps incorporating changes the structure of old posts as you move along. – Optimize Seo Squarespace Website
The reason behind this is due to the way Google analyzes content. When they look up an article, they attach it back to URL to identify the distinctive identifier for the content. If you alter your URL Google will consider the newly created URL to be a completely new article. If both pages contain the same blog article attached and the URL is not canonicalized, you could face many problems. Moving from the old site to a brand new one will not trigger penalties for duplicate content, but it could result in a reduction in ranking when the index is updated especially if you use the redirect without canonicalization. – Optimize Seo Squarespace Website
The default permalink structure used by Squarespace is actually better than the majority of. It’s not necessary to worry about an .asp?=39847918749832 random mishap for your URL. Instead, the default is to have brandname.com/year/month/day/title-of-your-blog-post. This is great, but it creates an unnecessary mess you don’t require. – Optimize Seo Squarespace Website
If you want to make the URL look a bit more appealing and more readable You can remove parts of the structure. It’s easiest to have /title. However, it is possible to add the /year/month too. It’s your choice if you wish to hide the date of publication, or would like them to be prominently displayed. I typically recommend as little as possible to include in the URL. You could always put the date of publication clear in your blog post in the end, after all. – Optimize Seo Squarespace Website
Your Content
Your content is at the heart of all the rest of your SEO on the internet. There’s nothing to say about it or at all that you can cover in 200 words so I’ll make this short. In the end, all blog posts have been written on improving your content, so you could always take a look. – Optimize Seo Squarespace Website
The primary factor to be aware of is the value. You need every piece of content to be long and brimming with worth, and ideally something that the reader will leave having learned , or be competent to apply. This is the reason why tutorials, case studies and guides are constantly important and highly rated. They’re full of useful information. – Optimize Seo Squarespace Website
Each piece of content needs to be targeted at a limited subject. The idea is that you only have one main keyword and several other more specific keywords. The more diverse your website offers, the greater opportunities for content you can publish, and the more content you’re able to publish. The more content you create your content, the more frequently you’ll rank in search engines. The more pages you’ve got you have, the more potential destinations for links that are available on your website. – Optimize Seo Squarespace Website
From here, there’s nothing much I can say about creating content that could not be better written as a blog on its own. Create content based on what your research on keywords suggests is the best way to get the most exposure as well as the highest potential for linking. You’re doing your own keyword analysis, aren’t you? – Optimize Seo Squarespace Website
Meta Titles and Descriptions for your Metas
Like the title as well as the description of your website, you could add the meta title and description for every blog post that you have on your website. There’s no easy method to do this for an Squarespace website. You can customize them using the same format as your meta information for your site however, the most option is to use an underlying set of tags created by Squarespace. This is in fact one of the main reasons of using Squarespace initially. – Optimize Seo Squarespace Website
You can modify these slightly by clicking the options icon on each page, and then clicking the appropriate description or title field to fill in your own details. Remember that a title should not be at least 55 characters, while the description should not be more than 150 characters, to ensure maximum visibility on your search result page.
Your Descriptions of Images
Remember when I said that Google does not parse images without assistance? You can extract lots of value out of multimedia content you have on your site, Squarespace or otherwise, by providing Google that help. For Squarespace, you can add meta data to images whenever you upload images to a blog.
The first thing to do is uploading an picture. It doesn’t matter what the file’s name is because you can alter it instantly using one of the Squarespace menus. Names you use are ones that contains a key word for your website and possibly a keyword in the name of the photo. There should be captions for your images that are added to the editor of your blog post rather than in the meta information for the image. In certain instances, it should be the reason for the image, while in other cases it could be a funny caption. It’s your choice.
Do this for each image, to ensure that they’re providing you with that added value. It’s not easy to do it later So, keeping track of the process as you write blog posts can make it easier to do the work later on.
Your Sitemap
One of the best SEO functions of Squarespace is they they automatically create the XML webmap of your website for you at the time you launch your website.
When you create an online page and publish it, it is added to the sitemap automatically. This can be beneficial to SEO however it may take some time to get Google to locate that if your sitemap isn’t providing the sitemap to Google. To get it, look for the sitemap. It is located at the root of your domain /sitemap.xml. Upload this file to Google using the search console of the webmaster toolbox.
Your website’s URL
I’ve mentioned in the section on URLs the fact that your website’s URL will be the only identification for your website. The first thing to do as soon as is possible to decide whether you’re using your own domain name or using the domain Squarespace offers. A custom domain is going to cost you some money, but it will be scalable and able to transition to a non-Squarespace website should you choose to do so in the future. It’s also more attractive than adding .squarespace.com at the end of all your URLs.
Your NAP
The NAP information includes your name, address as well as your phone number. it’s crucial for businesses with physical places. Be sure that it’s up to date with what’s publicly available in the event that you utilize it. If you’re a blogger , or your location doesn’t matter for your business, don’t fret about it.
