Find the pages that lost traffic in Google Analytics
Sometimes, it’s simple to identify a drop in traffic on your site. A massive Google algorithm change can cause a drop in the traffic on your website, and it’s simple. What’s the reason? Everything!
Sometimes, however there’s no major shift. It’s a matter of losing traffic and, according to what you can determine, it’s only one element on your website that has lost it. This is the most pertinent frequently for websites that rely on a handful of popular pieces of content at an time, not bigger sites with hundreds or dozens of pages active at the same time. – Pages Lost Traffic Analytics
Pages Lost Traffic Analytics – Although Google Analytics is often the bearer of negative news, it’s an effective tool to finding out which pages aren’t receiving enough visitors. You can spot potential mistakes or problems that are causing people to leave and you have ample time to address the issue and re-launch your website.
Step 1: Determine the type of Drop
Pages Lost Traffic Analytics – If you’re experiencing an increase in visitors’ or pageviews it is important to analyze the circumstances to determine the nature of problem you’re confronted with.Sometimes it’s not difficult to identify a drop in traffic to your site. A massive Google algorithm change can cause a decline in the traffic on everything on your website, and it’s easy to pinpoint the cause. What’s the cause? Everything! – Pages Lost Traffic Analytics
Pages Lost Traffic Analytics – Sometimes, however there’s no major shift. It’s a matter of losing traffic and, in the best way you could determine, it’s only one element on your website that has lost it. This is the most pertinent frequently for websites that rely on a handful of popular pieces of content at an time, not large sites that have hundreds or dozens of pages active at once. – Pages Lost Traffic Analytics
Although Google Analytics is often the bearer of bad news it’s also an effective tool to use for
identifying which pages are not getting any traffic
. There are many potential problems or errors that could be disorienting users, and have enough time and resources to address them and re-launch your website. – Pages Lost Traffic Analytics
Step 1: Determine the type of Drop
If you notice an increase in pages or visitor stats You must examine the circumstances to determine what type of problem you’re facing. – Pages Lost Traffic Analytics
Ask yourself a few questions.
- Was the drop gradual or abrupt and instantaneous?
- Is your traffic recovering or has it been recovering already?
- Was it a particular kind of traffic that fell or did it decline all over all of the boards?
This can help determine the cause of certain problems. For instance, if traffic decreased for a day or two, but then is on recovering, it could be due to an issue with your hosting provider or DDoS protection system such as Cloudflare or an upgrade to a popular browser add-on that causes script errors.
Step 2: Look out for the possibility of traffic source drops
Pages Lost Traffic Analytics – Then, examine the analytics of specific sources of traffic and then determine if the decline was due to a specific type or type of source. Google Analytics shows five different types of traffic sources.
You can ask yourself a few of your own questions. – Pages Lost Traffic Analytics
Was the decline gradual or abrupt and sudden?
Is your traffic recovering or has it recovered already?
Was it a particular type of traffic that decreased or did it decline all over all traffic?
This can help determine the cause of certain problems. For instance, if traffic has dropped for a couple of days but has returned this could be due to the result of a problem with your host or a DDoS protection system such as Cloudflare or perhaps an modification to a widely used browser add-on that causes script errors. – Pages Lost Traffic Analytics
Step 2: Watch for Drops in Traffic Sources
In the next step, you must examine the analytics of particular sources of traffic and determine if the drop resulted from one particular type or type of source. Google Analytics shows five different types of traffic sources. – Pages Lost Traffic Analytics
Direct traffic refers to traffic which arrives at your website with no referral information. Perhaps the user clicked the bookmark, typed in your URL in a manual manner or simply removed referral information using an add-on or other. – Pages Lost Traffic Analytics
organic web traffic refers to traffic which is delivered to you via Google’s search results page. It is typically your primary source of traffic. This is why we are optimizing your website for search engines, in the end! Google also collects natural traffic that comes from different search engines even though their own site is the sole source of internet traffic. – Pages Lost Traffic Analytics
paid traffic is traffic that comes from ads that are paid, whether through Google AdWords or through any of the hundreds of third-party advertisement networks. – Pages Lost Traffic Analytics
Referral traffic is the kind of traffic that is generated by other websites, but not derived from advertisements. Every one of your outreach and link building techniques are designed to build this type of traffic in addition to the advantages of backlinks itself. – Pages Lost Traffic Analytics
social traffic refers to traffic that originates from most popular social networks, which range between Facebook as well as Twitter up to Pinterest as well as VK. There are a few smaller social networks that appear in referral traffic but not Social traffic. However, they are not many.Direct Traffic is traffic which is able to reach your website with no referral information. It could be that the user clicked on the bookmark, entered your URL by hand or perhaps blocks referral data with an add-on or other. – Pages Lost Traffic Analytics
is the traffic that comes to you via Google’s search results page. It is usually your most important source of traffic. This is why we are optimizing your search engine optimization in the first place! Google also collects the organic search traffic of other engines even though their own search engine dominates internet traffic. – Pages Lost Traffic Analytics
is traffic generated by ads that are paid, whether through Google AdWords or via some of the many
Third-party advertising networks
Pages Lost Traffic Analytics -are traffic from other websites and not originating from advertisements. The majority of your outreach strategies and link building are designed to create this kind of traffic and the added benefit of backlinks itself. – Pages Lost Traffic Analytics
Referral traffic comes from the most popular social networks, between Facebook as well as Twitter up to Pinterest as well as VK. There are a few smaller social networks that appear in referral traffic, but not the social network, however not all. – Pages Lost Traffic Analytics
Within Google analytics, you can view your website’s traffic by source for the last week or month. This is the period during which the decline occurred, regardless of
. Check to see if particular type of traffic has dropped. – Pages Lost Traffic Analytics
If direct traffic dropped but nothing else did, you could have ended a TV/Radio/Billboard/other physical ad campaign, losing a source of awareness that was referring people to your site.
If your organic traffic decreased it is possible that you be losing your place in the Google results for search, either as a result of a penalty, modification to your Google algorithm or due to an increase in competition or a new one. It is the main cause of a decline in traffic since organic traffic is usually the most important factor in site metrics. – Pages Lost Traffic Analytics
If your paid traffic has dropped the likelihood is that the ad campaign has ended. Review your ads for paid advertisements and check if your schedule was terminated or the budget was exhausted or if the ad was not accepted. – Pages Lost Traffic Analytics
If your referral traffic is declining take a look and determine if any effective backlinks are no longer available.
It’s possible that the traffic to a powerful referrer decreased or that they removed a webpage or link that was once directing people to you. – Pages Lost Traffic Analytics
If your social media traffic has decreased Check the accounts that sent your traffic, and then verify the profile was removed or has been removed from the site or the possibility of being filtered by an algorithm on a website. – Pages Lost Traffic Analytics
If all else fails it is most likely to be with your website itself. Find out if there are rendering or script problems, page load time spike, content that isn’t loading, or any other problem that prevents people from accessing your site in a proper manner. – Pages Lost Traffic Analytics
This will help identify the reason for an increase in traffic and, in most cases, determine what caused it and correct it without having to dig any further. Of course, there will be times when it’s impossible to fix the problem but this is the nature of the ever-changing internet. – Pages Lost Traffic Analytics
Step 3: Check New Versus Returning
In Google Analytics under Audience and Behavior, you will find “new and. revisiting.” It will reveal your traffic split among people who have not been on your website or have tracker options disabled in their browsers, and who use VPNs or proxy servers to change their identities – and those returning after having previously visited. If you study the graph of this division over time, you will be able to determine which type of traffic has decreased. If your return visitors have decreased, it’s likely that an issue that has arisen on your website has made users less likely to return.
This is most evident when you launch a redesign or a new code on your website and it fails to function properly. New users might not be aware the change, but those who have been returning are displeased with the decrease in accessibility and fall off.If the number of new users has dropped the likelihood is that you’ve also noticed an increase in organic traffic or even in paid traffic. If no new users are being brought in the only thing you have to determine how to attract more new visitors.
There could be a problem in your Google ranking and in that case you should focus on linking as well as list building and other organic methods. It could be due to an issue with paid ads and in that case, all you have to do is increase the number of advertisements. Also, it could be an indication of a Google penalty or a Google penalty, in which case you’ll need to determine the cause and resolve it.Step 4: Take a look at broader ContextNext up, you’ll need to most likely look at the bigger picture and zoom out.
If you’re used to viewing the traffic you receive on a daily on a weekly, or even on a monthly basis, then you need to periodically zoom out to examine the whole image. You may think you’ve experienced a substantial decrease in traffic day-to-day however when you consider it on a monthly or quarterly basis it’s hardly a trace in the radar. There have been instances of people getting agitated about traffic decreases that were simply explained by “it’s on a weekend and therefore your blog on a weekday isn’t receiving the same amount of traffic today.
“A small drop in traffic in the scale of things can suggest a problem, however it’s not likely to be a serious problem. A tiny drop in referral or social traffic could be a bit annoying however, if your traffic is in an upward trend month-over months, there’s nothing to be concerned about.On contrary zooming out can reveal a troubling pattern of declining the amount of traffic you receive month after month. You might have been losing users slowly for many years without even realizing that it was happening.
If that’s your situation, then you may be better off looking over your overall SEO and marketing strategy and making changes to be more effective in future future.Step 5. Zoom furtherBefore you get caught into a frenzy take a take a look at the context for your website’s traffic over the past few years. There may be seasonal trends that you aren’t able to see if you don’t look at things from a broad perspective.One of these examples could be a store such as Bronner’s. The store is open all year round for Christmas and, as you would imagine, it will be the most successful between September and January however, it shows a noticeable drop in
summer. This is also true for different educational tools. They will exhibit a decrease in traffic during the summer months as school is not in session for the majority of people and the demand to use educational resources and tools drops.If you’re experiencing an annual or seasonal drop it’s possible to increase the numbers of your customers during those months. A store that is themed around Christmas could want to promote the Christmas in July sales such as. A school might wish to develop a section of tools or resources to help students who are who are taking summer classes.
There might be a specific subject to consider exploring.Step 6: Go through the Webmaster Tools (The Google Search Console)The Google Search Console is an excellent source for identifying real Google penalties. If you think there is a possibility of problem caused by a manual act or any other Google penalty – a real penalty that is not an algorithmic one such as Panda You can look into the Google Search Console
There is the Messages tab. on this section, you’ll be able to see any notifications from Google regarding issues that may be affecting your website. If you’re experiencing an increase in annual or seasonal sales there’s a chance to increase your sales during these periods. An online store that is themed around Christmas could want to promote the Christmas in July sales for instance.
A resource for education might decide to develop a section of tools or resources for students who are taking summer classes. There might be a specific area that is worth exploring. Step 6: Review the Webmaster Tools (The Google Search Console)The Google Search Console is an excellent source for identifying real Google penalties.
If you think there is a possibility issue that is a result of a manual error or another Google penalty – which is a genuine penalty and not an algorithmic penalty similar to Panda you should check the Search Console. There will be the Messages tab. within this section, you’ll receive any alerts from Google regarding issues that may be affecting your website. There are three essential details in Google’s search engine.
You can first determine the extent to which Google has taken any manual penalties against you. The most common Google manual actions are hyperlinks that are not natural and/or have other problems, poor text or spam warnings from users, such as spam comments that are not restricted hiding or cloaking issues, or issues with your site being compromised.
It is obvious that fixing any of these can remove the associated penalty and bring your site back to its earlier glory.Second or third you must look for crawl errors as well as HTML errors. Both will tell you if you have technical issues with your website. Crawl errors will inform you that Google is experiencing issues with indexing your site. This is often the case. This can cause you to be removed from their search index or impact your ranking. HTML errors can alert you about technical issues affecting the code of your website.
If you’ve recently launched an updated script or a new layout, you may observe HTML errors appear in the case, you’ll need consult with your developers to find out the cause and ways to resolve it.Step 7: Repair the issue. Examining your data from a variety of perspectives can assist you in identifying the root of the issue and where it originated. Once you’ve identified the source of the issue, you’ll be able determine if it is fixable and, if it could be fixed, how
.For example, if notice a decrease in the amount of traffic you receive from your ads which was gradual and slow it could be time to alter your advertisements. Each ad becomes stale after a certain time, so it’s worth the effort and time to make changes to your ads. The audience you’ve targeted may be over-saturated, or you might have allowed your text to get lost in the shuffle. Try some adjustments and see how they perform.
Another instance could be that your traffic to your website dropped suddenly. It could be a sign that a reliable link source has vanished. Perhaps you had an article on a site such as Entrepreneur and then the editor’s head decide to take it down after it’s been online for one week. The removal results in a sudden loss of traffic.
The solution is by publishing a guest post on the site or another similarly powerful site.Every possibility of losing traffic can be fixed. Some are harder to resolve in comparison to other issues, however that’s how it is. Because knowledge is only half the battle, once you have identified the issue, you are able to begin to fix it. – Pages Lost Traffic Analytics