What is the reason your traffic in Google Analytics is Slowly Declining
Many people worry about – and frequently write about rapid sharp decreases in traffic. An abrupt drop in traffic could signal several things, ranging from display issues on your website to a penalty for search. The most dangerous, however, is a slow small drop. – Traffic Analytics Slowly Declining
A gradual decline in traffic may have a broader range of causes. And it’s more difficult to fix since no one immediately tries to solve the issue. It’s like the frog that’s in the pot. You dump it into boiling water, and it panics, and then escapes. Place it in cold water, then slowly warm it and you’ll get a peaceful cooked frog. A lot of business owners don’t even notice or care about the tiny, gradual drops until they’ve caused the damage that is almost irreparable. – Traffic Analytics Slowly Declining
There’s more competition
If you’ve never made any changes to your procedure or your website or your site’s performance, and your visitors are continuing to decline, you might not have any issues with your website whatsoever. The problem is that new competitors can pop out and do a great job of undercutting you quickly. The newest sites receive a lot of attention if they’ve at least a certain level of excellence, and if they’re outstanding, they’ll be given a lot of the initial benefits. If they’re not in your industry, they could begin to dominate and steal your visitors. Even more so when they’re specifically trying to make you look like a competitor. – Traffic Analytics Slowly Declining
Although nothing you did contributed to the decline, if you are looking to bounce back and grow your business, you’ll need to increase the quality of your content marketing as well as your advertising to make sure you do not lose your market share. In the ideal scenario, you’ll be able to make use of your existing budgets and connections to eliminate the opposition, or at a minimum, keep them at a minimum “threat” the level. When you do not have these kind of resources into play, then you’re likely to be in a tough spot with things. – Traffic Analytics Slowly Declining
Certain Link Sources vanished
Link are among the most fundamental elements of SEO. There must be enough quality links to build a solid net beneath your site and to help raise it and stop the site from falling. A flawed link profile is similar to the net that is not properly weaved; things could slide through it, or break completely when you apply the scrutiny of a simple level. – Traffic Analytics Slowly Declining
Sometimes it’s not the fault of you that your link profile is shaky. If you’re a host of links that are from a certain website, and the site is shut down the hood, how do you deal with your hyperlinks? It’s likely that they’ve disappeared. You can’t appeal to the webmaster to have them back. when a website is gone, it’s probably completely gone. The best thing you can do is determine the type of links you’ve had and attempt replacing them by other like-minded sites. A consistent backlinking campaign is required at this moment. – Traffic Analytics Slowly Declining
Publishing Content with Less
Blogs are among those mysterious forms of marketing, and in the absence of knowing exactly what you’re doing it’s hard to determine the ROI of your investment. When you look at it, you ask yourself “what does this do to my business?” It costs money to run, it takes time and money to create new content, and all of this for what? Then you decide to cut back a little reduce your budget, or cut down on the amount of posts you post, and consider it a win. You’ve saved some money, so on paper, the profits are rising! – Traffic Analytics Slowly Declining
The problem isthat, in the majority of instances, fewer posts means less traffic which can mean lower sales and less customers. The impact won’t be immediately apparent however, which is why it’s difficult to link both of them together. It’s important to realize that if you are looking to reduce the number of blog posts that you’re publishing on your blog, you must to improve the overall quality of the posts you publish and, if it’s possible increase the amount of promotion you’re running. – Traffic Analytics Slowly Declining
Promoting Content Less
Promotion, in other words, is also among the “things that don’t offer an obvious ROI.” Promotions lead to more traffic and links that can lead to more users and more clients, but it’s a step further from straightforward ROI calculation.
What happens if you stop posting on Facebook or reduced the frequency in Twitter? What if you slowed down on Twitter because you simply do not have time? What’s the impact on your business? – Traffic Analytics Slowly Declining
So, the answer is your bottom line. In the absence of promotion, you will see lesser traffic and when there is less traffic, it means lower levels of the other things you would like your site to do. – Traffic Analytics Slowly Declining
Standards Rising
Google is always refining and improving their algorithm. Certain of their updates are massive and widely known while others are significant enough to have an algorithm upgrade. These kinds of changes can be monitored by sites such as Moz. But, it is not uncommon to see minor modifications being made and these are able to gradually raise those standards that you are supposed adhere to when it comes to websites.
If you’re not following the latest trends and staying with the latest algorithms, updates to the algorithm can be a surprise to you. Major updates could be a sudden, rapid decline, and would require a quick response, while minor updates will show only small drops in traffic and this can become more severe in time. – Traffic Analytics Slowly Declining
Minor Usability Problems
A major issue with usability that results in your website not working for some users, or your host being down for a period of time can cause a significant decline in traffic. In the event of ongoing issues, you could lead to your being taken off the search engine rankings. – Traffic Analytics Slowly Declining
Usability issues that are minor On the other hand can result in disabling a small number of users and also gaining a tiny bit of Google algorithm in your favor However, they’ll not cause significant decreases. It’s difficult to determine if a tiny usability problem is actually present.
I suggest checking the speed at which your site functions with non-standard devices, and when using different browsers to the latest editions that include Chrome as well as Firefox. – Traffic Analytics Slowly Declining
Slower Site Speed
Speed of a site is a fairly recent measure in terms of Google search engine factors are concerned and it’s likely that your website was created prior to the time it became important. It’s possible that your website is slowing down since internet connections speed up and users access it using different technologies. – Traffic Analytics Slowly Declining
Your web host could have made an error that slows down your website or you may have plugins that aren’t efficient or slow add-ons which make it take some time to load. All of these scenarios could trigger you to be hit with the “slow website” penalty that’s such small a penalty that it’s difficult to determine when it’s a problem.
Fortunately, it’s fairly easy for you to boost the performance of your website and observe a flow of the pages loaded to pinpoint where the bottlenecks are. – Traffic Analytics Slowly Declining
No Mobile Compatibility
Mobile-friendly is among the most recent Google changes, and is growing in importance as mobile use increases across the globe. It doesn’t take anything for your website’s traffic to fall if you’re not mobile-friendly. Google will be able to punish your site, but even it wasn’t the case it’s the fact that more and more users aren’t able to browse or use your site using their primary devices will decrease the amount of traffic you receive. Mobile compatibility isn’t just a option anymore it’s a requirement. – Traffic Analytics Slowly Declining
Incomplete Data Reporting
There is a chance that when you’re researching the trends in traffic patterns, you’ve been filtering your data in a certain way. Be sure to ensure that you’re getting the full information and that you’re reporting accurately before taking a guess as to how the website is functioning. – Traffic Analytics Slowly Declining
Also should you be aware that if you’ve made any modifications to the code of your website or even made changes that affect just a few pages of your website, ensure that you don’t have accidentally removed the google Analytics tracking codes. The removal of tracking codes from specific pages could mean that those pages may even be unreadable which means any traffic they receive is not taken into consideration. – Traffic Analytics Slowly Declining
Seasonal Trends
Like data mistakes can make your website appear more shabby than it really is as well as interpretability errors. If you’re watching data and see declining trends You must place it into context. Are you in an ebb? The sales of school equipment and related content for schools decrease in summer, when school is not in session which can take some months.
Or, are you falling off the back of an unusually strong period or time of year? It’s possible that your website traffic hasn’t much falling as normalizing. Ideally, following a successful season or a spike in traffic then you’ll see your normalization increase to an increased level than you were before however this isn’t always the case. – Traffic Analytics Slowly Declining
Social Media Utilization Dropped
Social media falls under the same concept as the lower levels of marketing over, but it’s much more than sharing hyperlinks. A successful social media presence creates content, interacts with its fans and generally, has an organic and natural presence that requires an enormous amount of effort to keep.
If you’re spending less effort and time on your social networking, that may impact the quality of your traffic. Consider Facebook which has less engagement, which results in less exposure of your content, which means less reach, and ultimately less traffic. They all want users to visit their websites but they do it with a purpose that could harm your website if you don’t stop. – Traffic Analytics Slowly Declining
No Longer Running Ads
It’s a simple issue to determine. Are you running continuous ads? Did one of them end? The time gap between two campaigns may result in less traffic , since there are obvious reasons why there are fewer visitors to your website. – Traffic Analytics Slowly Declining
It’s true that if your attention isn’t paid to the paid traffic, and instead focusing on organic traffic, it could pass by unnoticed. This is particularly likely to happen if there’s a lack between you and the person managing your paid ads. The most important thing to do is to think about all your sources of traffic and not just organic sources when you’re looking at traffic in the past and present. – Traffic Analytics Slowly Declining
Insisting on Offsite SEO but not enough
SEO on-site is another thing that is easy to lose focus on as time passes. It’s frustrating to constantly conduct search engine optimization just to find tiny meta blurbs or phrases, or even phrasing many different titles until you find the one that is effective and then adding alt text for each and every image on every single page. It’s simply an exhausting task.
It’s simpler to leave it alone, add in more natural descriptions as well as let the alt-text generator work its magic But then you begin losing the value. It’s only small amounts scattered about – however, it’s possible to accumulate over time, and lower your ranking. It’s exactly the same as the slow building when you do it correctly but in reverse.
Broken internal links
Sometimes it’s nothing with the traffic entering your website that is hurting your site’s metrics, but rather what the traffic does after it’s been on your website.
You’re hoping to draw people in and keep them there However, If you don’t have sufficient external links or your internal links aren’t working the users won’t be able to access any other source of information. They can certainly browse through your breadcrumbs or the top navigation bar, but it’s far less effective than using internal links within blogs. Even a box for related posts is becoming less popular as increasing numbers of native ad networks are utilizing them.
Changed Site Structure
Modifying the structure of your website or anything else on your site, can bring a variety of positives as well as negatives. It’s almost certain that you’ll see many fluctuations in ranking of your site during the time Google decides what to do about you. Simple things like the addition of security through SSL could make a big difference on your search rankings, and even be detrimental.
Additionally, users will be confused, and they may decide to quit, while others will discover that the new design enthrals them in ways it didn’t before. There will be chaos, and you’re hoping to win when it’s all completed. Do you think so? There’s no way of knowing until the end of the story is over.
