5 Ways Marketing Automation Boosts Your SEO
Automation is certainly thought of as a major part of many businesses. In the SMT’s 2019, State of Marketing Automation Survey Report, 75 percent of marketers claimed that their businesses are already making use of automation tools. – 5 Ways Marketing Automation Boosts Your Seo
Below are some additional facts that highlight the trends in marketing automation as well as its greatest benefits for companies.
Must-Know Marketing Automation Trends
- In the year 2018, WEBITMD customers who incorporated marketing automation and SEO led to leads of over 68 percent within only six months – 5 Ways Marketing Automation Boosts Your Seo
- Social Media Today found out that the top three processes as most suitable for automation include posting schedules for social media and mail marketing, social media ads chatbots, sales prospecting/alerts, and messaging/chatbots – 5 Ways Marketing Automation Boosts Your Seo
Image source: https://www.emailmonday.com/marketing-automation-statistics-overview/
- According to Ascend2’s 2019 Marketing Technology Utilization Survey, marketing influencers find marketing automation/email/CRM the most effective Mar ech type (53 percent), followed by marketing data/dashboard/analytics (43 percent).
- Meanwhile, the following Mar Tech topped the list of the most difficult tools: optimization/personalization/testing (50 percent), experience/relationship marketing (40 percent), and marketing/data/dashboard/analytics (39 percent). – 5 Ways Marketing Automation Boosts Your Seo
Image source: https://www.emailmonday.com/marketing-automation-statistics-overview/
- B2B marketing companies which were part of Smart Insights as well as Communicator’s Management of B2B Marketing Automation in the year 2019 study concluded that the main advantages of automation in marketing include improved user experience and communication relevance (60 percent) and lead qualification (59 percent) and generating lead (57 percent) and a rise in efficiency of conversion (52 percent)
Image Source: https://www.smartinsights.com/guides/state-of-b2b-marketing-automation-2019/
Although many people still view the use of automation more appropriate for marketing via email, social media and CRM, automatic SEO software is quickly becoming essential to marketers seeking to step the organic search results. Apart from tackling mundane SEO jobs, the tools help marketers to improve their marketing campaigns. In addition, marketing automation tools help brands keep their presence across various channels, which is enhancing or even increasing organic SEO. – 5 Ways Marketing Automation Boosts Your Seo
This is how marketing automation can take your company’s search engine optimization approach to a new level.
1. Automate SEO Tasks
Although SEO is unquestionably essential for any company however, it is a series repetition. The repetitive aspects of SEO take up precious time and human resources that could be better utilized for analysis or other tasks which cannot be handled by automated tools. – 5 Ways Marketing Automation Boosts Your Seo
There are many SEO tasks that you could easily automatize to assist your team in improving their SEO strategies, or swiftly identify and fix problems. Some examples include:
- SEO optimization: Technology such as the BrightEdge Autopilot can repair orphaned pages, duplicate content, and improve mobile-friendly pages
- Link construction: You can install Hunter.io, a Chrome extension Hunter.io to identify email addresses and create an outreach list of mailing addresses within a short time. You can also leverage software for email segmentation to follow-up with recipients who haven’t opened or replied to your emails
- Finding Keywords Another Chrome extension that you could install Keywords Everywhere which allows you to view CPCs for keywords and volume of searches and find relevant keywords directly on the results page for searches. – 5 Ways Marketing Automation Boosts Your Seo
- SEO Audits Instead of manually examining every page on your site for any issues, you could employ software to scan your website and produce reports about broken internal hyperlinks, redirects, and metadata. Once the reports are completed, you and your team will be able to assist in fixing these
- Track Keyword Ranking: It may be difficult to keep track of your ranking on search engines for every keyword you want to rank in your desired location There are tools available that allow specific tracking of your position for your most important keywords. They will also evaluate your rank against the rankings of your competitors on the internet.. – 5 Ways Marketing Automation Boosts Your Seo
2. Hyper-Personalize Your Content
The internet is overwhelmed by the amount of content available which is why it’s no longer enough to be able to top results. When a person clicks your link you must be able quickly to capture the attention of them so that they can be converted into subscribers or , even more importantly turn them to buyers.
One method to achieve it is customize content according to their needs or preferences, as well as where they are on their buyer’s path. Also, marketing automated processes or artificial intelligence (AI) can definitely enhance your search engine optimization and personalized strategies. Here are a few instances. – 5 Ways Marketing Automation Boosts Your Seo
Tailored suggestions: Starbucks leverages its database of customers to deliver customized menu suggestions. Additionally, Marketo’s Content AI allows you to offer your visitors on your site personalized content suggestions. So, visitors who stumble across your website through results from a search are more likely to stay on your website, look through relevant materials, and come familiar with your products and services better. – 5 Ways Marketing Automation Boosts Your Seo
Chatbots are able to provide these suggestions too. Here’s an example from Smart Insights.
Giving relevant content suggestions can assist them in advancing more quickly in their journey with customers. Because today’s customers tend to do their own research prior to making purchases, you could make use of customized content to assist them with their research, while keeping your brand in the forefront. – 5 Ways Marketing Automation Boosts Your Seo
Content that is dynamic You can utilize marketing automation to personalize the content you offer to customers. Like inserting name in subject lines of emails and subject lines, you can also include their name and company’s name in the document that they’re planning to download. You can also alter quotes and images according to the time when people request or download these. – 5 Ways Marketing Automation Boosts Your Seo
Segmented Content Distribution The best way to do this is to use it as much as feasible, you should keep visitors in your database, particularly those who are qualified leads, and who have found your site through organic search and paid advertisements. One way to ensure they stay is to develop custom emails. Through segmenting the email lists, you can add those who sign up to drip emails according to where they are on the buying process. It is possible to set trigger emails for carts that have been abandoned as well as for customers who have already purchased from you. – 5 Ways Marketing Automation Boosts Your Seo
3. Make Leads Qualify with ease
Automation tools make it easier for sales and marketing teams to determine those leads who are in the best position to purchase the product. Predictive lead scoring utilizes a variety of factors, such as demographics, behavioral data, as well as urgency to assign a score every lead. By using these tools your sales team will be able to prioritize leads who are in the process of purchasing from you and those that are your ideal customers. – 5 Ways Marketing Automation Boosts Your Seo
4. Systematize Social Media Marketing
You might be wondering what the social media have to relate to SEO. The answer isa number of things.
Neil Patel points out that Bing’s algorithm for search results incorporates social signals. In addition, Google search results also provide business’s social media accounts. For instance the National Geographic’s Twitter and Facebook accounts were listed in Google results when searching when searching for “National Geographic.” – 5 Ways Marketing Automation Boosts Your Seo
In the last few years, consumers are turning to social media sites to find content and companies and even read the reviews of a company’s customers prior to making use of their services. Users can simply type your company’s name or keyword into the search bar, or search for your company using relevant hashtags and social shares. – 5 Ways Marketing Automation Boosts Your Seo
One of the many tasks that businesses choose to automatize, there’s plenty you can accomplish using social media tools for marketing. You can:
Monitor social references You can receive notifications when your company or name is mentioned or mentioned. – 5 Ways Marketing Automation Boosts Your Seo
Brainstorm headlines Tools such as CoSchedule include the Headline Analyzer feature that can help you create different variants of headlines. In this way, users do not feel repeatedly bombarded by shares.
Plan your posts If you want your social media posts to attract more attention, it is important to determine the ideal times or days to post. In addition you should publish plenty of content so that you can keep your company top of mind and not come across as unprofessional.
Automating tools help you take these tasks off your to-do list. You can utilize them to make a calendar to each media outlet and then begin queuing the posts to each. – 5 Ways Marketing Automation Boosts Your Seo
If you are looking to grow the number of number of Instagram users You should make sure that you’re posting images and videos during peak traffic times. – 5 Ways Marketing Automation Boosts Your Seo
5. Automate SEO Analytics
The tools of today’s automation are moving beyond data collection and are helping marketers get the most out of all the data. For instance, Apollo Insights can perform conversion gap analysis and content gap reviews. – 5 Ways Marketing Automation Boosts Your Seo
Tracking Marketing Automation Results
Like any other strategy it is important to determine whether your automated system is generating the results you expect. In this way, you can replicate or expand on what is working and modify or eliminate those that don’t contribute to your goals in business. – 5 Ways Marketing Automation Boosts Your Seo
For instance, you could make use of social tools for automation of media to determine your top-performing posts and add them to your queues in the near future.
While you might be doing well on certain terms, you might want to begin following new terms that are enticed by users to keep your business at the top of the search results. – 5 Ways Marketing Automation Boosts Your Seo
In terms of hyper-personalization, you need to monitor which of these techniques are actually increasing your conversions and double down on those. – 5 Ways Marketing Automation Boosts Your Seo
Takeaway
Many fear that AI and automation could remove the human touch in marketing. In many ways, these technologies are freeing the time of marketers and money to focus on areas where human acuity is most needed- things like controlling SEO strategies, creating new campaigns making content that meets the user’s needs as well as using analytics to boost SEO user experience. – 5 Ways Marketing Automation Boosts Your Seo
What are the marketing tasks that you’re afraid to automate? Which automation tools do you want to use to improve your search rankings in 2020?
Don’t let your company get excluded from your SEO game. Make use of the tools for automation available to you to get greater results in a shorter time.Automation is certainly seen as a crucial aspect of many businesses. Based on SMT’s annual State of Marketing Automation Survey Report 75 % of marketing professionals reported that they already utilize automated tools. – 5 Ways Marketing Automation Boosts Your Seo
Below are more statistics that highlight the latest trends in marketing automation as well as its greatest benefits for companies.
Must-Know Marketing Automation Trends
- In 2018 WEBITMD customers who incorporated marketing automation and SEO led to leads of greater than 68 per cent within only six months
- Social Media Today found out that the top three processes thought to be the best to automate are the scheduling of social media posts and email marketing, as well as chatbots for messaging, social media advertising and sales prospecting/alerts. – 5 Ways Marketing Automation Boosts Your Seo
Image source: https://www.emailmonday.com/marketing-automation-statistics-overview/
- According to Ascend2’s 2019 Marketing Technology Utilization Survey, marketing influencers find marketing automation/email/CRM the most effective Mar Tech type (53 percent), followed by marketing data/dashboard/analytics (43 percent).
- Meanwhile, the following Mar Tech topped the list of the most difficult tools: optimization/personalization/testing (50 percent), experience/relationship marketing (40 percent), and marketing/data/dashboard/analytics (39 percent). – 5 Ways Marketing Automation Boosts Your Seo
Image source: https://www.emailmonday.com/marketing-automation-statistics-overview/
- B2B marketing companies that were included in the Smart Insights and Communicator’s managing B2B Marketing Automation in 2019. report concluded that the main advantages of using marketing automation include improved communication and user experience (60 percent) Lead qualification (59 percent) as well as generating more prospects (57 percent) and improved efficiency of conversion (52 per cent) – 5 Ways Marketing Automation Boosts Your Seo
Image Source: https://www.smartinsights.com/guides/state-of-b2b-marketing-automation-2019/
While many see the use of automation more appropriate for email marketing, social media and CRM, automatic SEO software is quickly becoming essential to marketers seeking to step the organic search results of their business. Apart from tackling mundane SEO duties, these tools aid marketers in improving their strategies. Marketing automation tools help brands maintain an active presence on different channels, thereby complementing or even improving organic SEO. – 5 Ways Marketing Automation Boosts Your Seo
Here’s how you can take your company’s search engine optimization approach up to an entirely higher level.
1. Automate SEO Tasks
Although SEO is unquestionably essential to every business but it also involves a number repetition. The repetitive aspects of SEO take up precious time and resources, which can be better used to analyze and other tasks that can’t be performed by automated tools. – 5 Ways Marketing Automation Boosts Your Seo
There are a variety of SEO tasks you can easily automate to assist your team to improve SEO strategies, or swiftly identify and fix problems. Some examples include:
- SEO Optimization: Technologies such as SmartEdge Autopilot allows you to repair orphaned pages, duplicate content as well as improve mobile-friendly pages
- Link development It is possible to install the Chrome extension Hunter.io to identify emails and build an outreach list of mailing addresses in a matter of minutes and use the tools for segmenting emails to follow-up with people who haven’t opened or replied to your emails
- Finding Keywords: A different Chrome extension that you are able to install is Keywords Everywhere which allows you to view keyword CPCs as well as search volume , and also discover related keywords on the search results page. – 5 Ways Marketing Automation Boosts Your Seo
- SEO Audits Instead of manually examining every page on your site for problems, you could make use of software to scan your website and create reports on broken internal hyperlinks, redirects, and metadata. When your reports are complete, you and your team will be able to assist in fixing these
- Track Keyword ranking: It may be difficult to keep track of the ranking of your search engine for every keyword within your targeted area, however there are tools that provide specific tracking of your position for your most important keywords. They will also evaluate your rank against the rankings of your competitors on the internet. – 5 Ways Marketing Automation Boosts Your Seo
2. Hyper-Personalize Your Content
The internet is overloaded with too many content and it’s not enough to just top the results. If a user clicks your link you must be able to grab the attention of them so that you can turn them to subscribers, or even better turn them to buyers. – 5 Ways Marketing Automation Boosts Your Seo
Another way to accomplish this is to customize content to meet their specific needs or preferences, as well as the stage of their buyer’s path. Marketing automation as well as artificial intelligence (AI) will definitely improve your business’s search engine optimization and personalized strategies. Here are some examples. – 5 Ways Marketing Automation Boosts Your Seo
Recommendations tailored to your needs: Starbucks leverages its customer database to deliver customized menu suggestions. In addition Marketo’s Content AI lets you give your visitors on your website personalized content suggestions. So, visitors who stumble across your website through search results will spend more time on your website or browse other related resources and become familiar with the products and services you offer better.
Chatbots are able to provide these suggestions too. Here’s an example from Smart Insights.
Giving relevant content suggestions will help them move quicker in their customer journey. As consumers today tend to conduct their own research prior to making purchases, you could make use of customized content to assist customers with their research and keep your brand at the top of their list.
The dynamic content you create: could utilize marketing automation to make hyper-personalized your content for customers. Like inserting name in subject lines and emails or subject lines, you can include the name of their company in documents that they are planning to download. You can also alter images and quotes according to the time when people request or download these.
Segmented content distribution The best way to do this is to distribute content as much as you can you must keep visitors, particularly qualified leads that found you via organic search results or paid advertisements. One method to keep them is to design individualized emails. If you segment your list of email subscribers, you are able to include people in your drip campaign according to the stage of their buyer’s journey. It is possible to set trigger emails for carts that have been abandoned as well as for customers who have already purchased from you.
3. Leads that Qualify with ease
Automated tools make it easier for sales and marketing teams to determine those leads who are ready to purchase the product. Predictive lead scoring utilizes a variety of factors, such as demographics, behavioral data, as well as urgency to assign a score every lead. Utilizing these tools the sales team is able to prioritize leads that are near to buying from you, as well as the ones that make up your ideal customers.
4. Systematize Social Media Marketing
You might be wondering what the social media have to relate to SEO. It’s a number of things.
Neil Patel points out that Bing’s algorithm for search results incorporates social signals. In addition, Google search results also provide business’s social media accounts. For instance the National Geographic’s Twitter and Facebook accounts were listed in Google results for “National Geographic”. .”
Customers are increasingly use social media profiles to find content and companies and even read reviews about a business’s reputation before using their services. Users can simply type the name of your business or a key word in the search bar, or locate relevant hashtags or social shares.
One of the many marketing tasks that businesses choose to automate, there’s plenty you can accomplish using social media tools for marketing. You can:
Follow social media mentions You can be notified whenever your business or name is mentioned or mentioned.
Brainstorm headlines using tools like CoSchedule include the Headline Analyzer feature that allows you to come up with different variants of headlines. In this way, users aren’t repeatedly bombarded by shares.
Plan your posts: In order for your social media content to receive more attention, it is important to be aware of the ideal times or days to post. However you must publish enough material to keep your brand prominent without coming appearing as if you’re spamming.
Automation tools can help take these chores off your list. They can be used to make a schedule of every social media platform and begin queueing posts for each.
If you are looking to grow your number of Instagram users You must ensure that you’re posting pictures and videos during peak traffic hours.
5. Automate SEO Analytics
Automated tools today are going beyond data collection and help marketers to make an understanding of the data. For instance, Apollo Insights can do conversion gap analysis and content gap reviews.
Tracking Marketing Automation Results
Like any other strategy it is important to determine whether your automation is generating the results you desire. In this way, you can duplicate or extend what’s working and alter or end those that don’t contribute to the goals of your business.
For instance, you could employ social media automation software to find your top-performing posts and add them to your queues in the near future.
Although you may be doing well with certain terms, you might want to begin monitoring new terms with a strong user intent so you can ensure that your company is in the forefront of the results.
In terms of hyper-personalization, you need to monitor which of these techniques are actually increasing your conversions and double down on those.
Takeaway
Many fear that AI and automation will eliminate the human element in marketing. In many ways, these technologies are freeing the time of marketers and money and allowing them to concentrate on areas where human acuity is required most – such as controlling SEO strategies, generating new campaigns and content that meets the needs of users making use of data in order to boost SEO traffic.
What are some tasks in your marketing that you’re not sure about automating? What tools for automation do you want to use to improve your search rankings in 2020?
Don’t allow your company to be left out of this SEO game. Make use of the tools for automation available to you and you will be able to achieve more results in a shorter amount of time.
