How to Attract New Customers With Google My Business
Companies typically receive 59 calls, clicks or requests from customers via the Google My Business (GMB) listing each month, as per the latest Bright Local report. This means that GMB among the most effective and most effective online business tools available for free. – How To Attract New Customers With Google My Business
Additionally, Google regularly updates GMB to accommodate the demands of users and businesses better. The constant rollout of features, new functionality and upgrades can also help businesses present themselves better online, and allows them to be easily discovered by users.
If your company is looking to grow its online traffic setting up and optimizing your GMB account is the top priority. Local SEO is a way to make your company more accessible for customers looking to purchase the products or services you offer. – How To Attract New Customers With Google My Business
Take a look at some of the fascinating features that are brand new to GMB features that will help to boost your company’s traffic on the internet:
Control the Way People See Your Business Online
In July of 2018 an Bright Local survey revealed that GMB users pointed out a the lack of image control as among the main issues. Google took note and launched three new features that give users more control over images of brands in a manner previously impossible. – How To Attract New Customers With Google My Business
Set Profile Cover Image of Your Choice
GMB allows users to select the main image that appears on their page. You were previously able to upload photos of your cover for a time-frame however Google did not promise that users would see the image every day. The new options make it easier for businesses to show the image in local results, which brings with it the possibility of displaying promotions or inventory. – How To Attract New Customers With Google My Business
For SMBs having the option to select the picture you prefer to display on search results relieves lots of pressure.
Clearly Show Off Business Logos
Logos of brands are becoming more valuable due to the introduction of the brand new GMB update. Listings that provide essential information including phone numbers, as well as opening hours, now display the logo on the top-right corner of the profile. If you’re looking to design a impressive logos, then go to Designhill Logo Creator.
Display Photos
Thanks to the newly added “photo display” module, photos uploaded by businesses will be displayed in the listings rapidly and clearly. Upload multiple photos of your business into the gallery. Pick pictures that highlight different characteristics of your business. They provide your customers with more information to consider before making a purchasing decision. – How To Attract New Customers With Google My Business
Google can also allow you to also add captions to your images so that businesses can add context to their pictures. These are beneficial to companies that depend on GMB to advertise their products and services. Customers will also be able to understand what they can be expecting from these businesses more clearly. – How To Attract New Customers With Google My Business
In addition, customers can still upload their own images of your company. However, the more pictures you upload with the intention of being the owner of the business, the better chance you have to determine what people are seeing as they look for your business on Google.
Add Videos
How To Attract New Customers With Google My Business – Google now allows you to post videos directly to you GMB listings and engage customers through demonstrating your product or showing your place of business.
Explore different video concepts for your business, such as having the owners give a short message or a tour of the location or filming satisfied customers who purchase items (with their consent and, of course, their permission).
GMB videos can be downloaded with an maximum duration of 30 seconds and a size that is 100MB. The resolution must be at least 720p or better. Remember that the majority of local businesses haven’t yet uploaded video content to the Google profile, so you’re in a position to stand out from your competitors
. Consider taking the time to design and upload your own distinctive GMB video to make your business stand out to potential customers. – How To Attract New Customers With Google My Business
Respond to User Questions
Google lets you post answers to questions from users about your company, services or products. If a customer has had a question regarding your products, services or pricing the business could answer similar questions by submitting answers to the section on the GMB listing. Questions that are not relevant or unrelated to the topic can be removed out of this area. – How To Attract New Customers With Google My Business
Show Latest Offers to Attract New Customers
Google added a “Follow” option on its GMB listing in October of this year. As social media platforms permit customers to “follow” celebrities and brands, Google included this feature to let customers “follow” local businesses.
This feature has resulted in the local business listing’s visibility has increased dramatically and more visitors are being directed to local websites of businesses. – How To Attract New Customers With Google My Business
If your business introduces updated features or new services in connection to your company, customers that “follow” you will get updates about these and save them for future use in the offer folder.
But, it has limitations that it has not been fully integrated into Google Maps for every device. In the moment, you’re able to use this feature only on Android devices. Google is currently working on an iOS function update that will be released in the near future. – How To Attract New Customers With Google My Business
If your company has an GMB listing, make the most of the opportunity to make current and prospective local customers follow you the same manner as they follow organizations, groups and people on social networks. – How To Attract New Customers With Google My Business
Keep in mind that the more frequently you update your website with offers and updates more chances you have of engaging, attracting and retaining customers and customers through your company’s products and services via the “Follow” feature. In addition to the business listings, customers will also be able to find this feature in Google Maps’ “For You” tab. – How To Attract New Customers With Google My Business
Use Short Names to Bring Users to Your GMB Listing
Google has announced a new, short name feature on GMB in April of 2019. This is a unique URL for your business . Google recommends linking it with the name of your business and its location to boost its exposure. If your company has an official Google listing, you can create an individual or short name to attract more clients who are searching for your business. – How To Attract New Customers With Google My Business
Log in to your GMB account and go on the Info tab. Select “Add profile short name”. After you have created and shared the name of your profile, visitors can access your profile right away using g.pageor . Customers are now able to learn more about your company and leave reviews faster on Google.
Add a Business Description
Write a crisp business description for your GMB profile. A well-written description will go an extended way to advertising your company. Make use of this space to explain to local customers what you offer and the reason you’re doing it. This is a great opportunity to differentiate your company from your competitors. – How To Attract New Customers With Google My Business
The description can be as long as it is up to 500 characters. Imagine this page as your website which provides useful content to visitors – not an empty space that you can fill with words. – How To Attract New Customers With Google My Business
Take Advantage of Offline Promotional Materials
Google has launched a website that lets local businesses make and download free customized assets, such as social posters, stickers, posts and much more. Because of this feature the GMB profile can now feature appealing and captivating posts to draw in potential customers.
Include your customized short name URL on these offline publications to boost the value of the value of your GMB profile. – How To Attract New Customers With Google My Business
Harness the Power of Local Service Ads for More Traffic
The program was previously called “Home Services ads”, The Local Service ads first came into use at San Francisco in 2015. Google extended the program globally in 2017, and changed the name in the year following. Local Services Ads or LSA.
This is a paid-per-lead advertisement platform that lets you display your company at the top of Google result pages for search. It gives you a unique opportunity to boost your business’s visibility to searchers seeking similar products or services. – How To Attract New Customers With Google My Business
It’s easy to start. Simply sign as a service provider with Google and complete the verification procedure. Set up your budget for advertising and then begin to run advertisements on Google. It is your choice when ads begin and end,
and you can opt to stop advertising at any point in case you’re having trouble with too many leads or shutting down your company for a period of time. – How To Attract New Customers With Google My Business
LSAs are activated when the user types in the same query in order to find local services. Ads are shown on the first page of Google results on both desktop and mobile users. But, it is important to take note that the ad format allows you to display your company’s name, contact number, hours of operation location, reviews and ratings. – How To Attract New Customers With Google My Business
In light of these guidelines the business has to gain and maintain favorable reviews and ratings in order to maximize the potential of boosting your brand’s visibility in the local marketplace.
Manage Appointment Bookings
This feature is great for businesses offering appointment bookings, for example, local restaurants, salons as well as law firms , and healthcare providers. Utilize this new GMB feature to advertise your Booking Calendar page of your website.
Users will see a clickable link that will take users to your Booking Calendar. If you don’t already have one on your website, don’t to fret – Google offers an array of scheduling services. – How To Attract New Customers With Google My Business
Picking a service provider is easy. You just need to start your GMB application and navigate into” Bookings” in the “Bookings” section. If you’re not able to locate this section then it’s because this feature isn’t accessible for your location or business sector. Choose “Choose a booking provider” from the menu at the top right and then sign up with the preferred service.
Within one week, your scheduling account will be automatically connected directly to the GMB listing. Following that, you’ll receive bookings from Google. – How To Attract New Customers With Google My Business
Concluding Remarks
GMB plays an important role in local search results. Google constantly enhances GMB’s user experience GMB experience by introducing new features to close the gap between consumers and businesses by using local SEO strategies. –
How To Attract New Customers With Google My Business
Try all the latest features to make your listing stand out from others and increase your online presence. This is important because the majority of internet users depend upon Google Maps to locate nearby businesses within their geographical location.
Businesses typically receive 59 calls, clicks or requests from customers via the Google My Business (GMB) listing each month, as per a recent Bright Local report. This means that GMB an extremely effective and efficient tool for business. top and most reliable online business tools available for free. – How To Attract New Customers With Google My Business
Furthermore, Google regularly updates GMB to accommodate the demands of both users and businesses. The continual roll-out with new functions and improvements can also help businesses present their businesses more effectively online and helps them be discovered by users.
If your company is looking to grow its online traffic to increase sales, establishing as well as optimizing your GMB account is the top priority. Local SEO is a way to make your company more accessible for customers looking to purchase their products and/or services. – How To Attract New Customers With Google My Business
Explore some of the most interesting features that are brand new to GMB features that will help to boost your company’s online traffic: – How To Attract New Customers With Google My Business
Control the Way People See Your Business Online
In July 2018,
A BrightLocal survey
The study found that GMB users complained about a insufficient control over pictures as among the main obstacles. Google was attentive and has released three new features that give greater control over brands’ visuals in a manner previously impossible. – How To Attract New Customers With Google My Business
Set Profile Cover Image of Your Choice
GMB allows users to select the primary image to be used in their page. It was possible previously to upload photos of your cover for a specific time period however Google could not ensure that users would see the image continuously. The new features allow for businesses to show the image in local search results, and brings an opportunity of displaying new offers and inventory.
For SMBs having the option to choose the image to display on results pages of search engines reduces anxiety. – How To Attract New Customers With Google My Business
Clearly Show Off Business Logos
Logos for brands have taken on more important due to the introduction of the latest GMB update. Listings that include essential information such as phone numbers and opening times, now include the logo on the top-right corner of the profile. should you be looking to create a stunning logo designs, then go through
Designhill Logo Maker – How To Attract New Customers With Google My Business
.
Display Photos
Thanks to the newly added “photo display” module, pictures uploaded by businesses will be displayed in the listings immediately and in a prominent manner. Upload multiple pictures of your company to the gallery. Pick pictures that highlight different aspects of your company and provide your customers with more information to think about when making a purchase. – How To Attract New Customers With Google My Business
Google allows you to include captions on the images so that businesses can give context to their photos. This is beneficial for companies that depend on GMB to advertise their products and services. The users will be able to know what they can expect from these companies more clearly.
And that’s not all. customers can still upload their own images of your company. However, the more pictures you upload with the intention of being the owner of the business, the better chance you have to determine what people are seeing in their searches for your business on Google. – How To Attract New Customers With Google My Business
Add Videos
Google allows you to add videos directly to the
GMB listing
engaging customers by showing your product or showcasing your area. You can try different ideas for video such as having company’s owners give a short message or a tour of the location and filming satisfied customers buying items (with their consent obviously). – How To Attract New Customers With Google My Business
GMB videos can be downloaded with an maximum duration of 30 seconds and a size that is 100MB. The resolution must be 720p or greater. Be aware that the majority of local businesses haven’t yet posted videos on the Google profile, so you’re in a position to stand out from the rest of your competition. Make the effort to create and upload your personal GMB video to make your business stand out to potential customers. – How To Attract New Customers With Google My Business
Respond to User Questions
Google allows you to submit answers to questions from users about your services, business or products. If a potential customer has had a question regarding your products, services of pricing, or other details your company can respond to this question by submitting answers to the section on the GMB listing. Unrelated questions and complaints can be deleted in this category. – How To Attract New Customers With Google My Business
Show Latest Offers to Attract New Customers
Google added a Follow button that allows users to
GMB listings
in October of 2018. In October 2018, just as social media platforms permit consumers to “follow” celebrities and brands, Google included this feature in order to let customers “follow” local businesses. With this feature, search results for businesses in the local area have significantly increased and more traffic is directed to local websites of businesses. – How To Attract New Customers With Google My Business
If your business introduces updated features or new services in connection to your company, customers are able to “follow” you will get alerts about them and save them for personal reference in your offer folder. – How To Attract New Customers With Google My Business
But, it has one drawback that it has not been integrated fully with Google Maps for every device. In the moment, you’re able to use this feature only on Android devices. Google is currently working on an iOS function update that will be available soon.
If your company has an GMB listing, make the most of the opportunity to make current and prospective local customers follow you the same manner as they follow organizations, groups and individuals on social media.
Keep in mind that the more frequently you post updates and promotions more likely you are of engaging, attracting and keeping customers and users by offering your products and services through the “Follow” feature. Beyond listing your business on Google Maps, customers are also able to access this option under Google Maps’ “For You” tab.
Use Short Names to Bring Users to Your GMB Listing
Google introduced a brand new short name feature on GMB in April of 2019. It is a customized URL for your business . Google recommends linking it to the name of your business and its location to boost its exposure. If your business is listed on an authentic Google listing, you can create an individual or short name to attract more clients who are searching for your business.
Log in to your GMB account and go on the Info tab. Select “Add profile short name”. After you have created and shared your personal name visitors are able to access your profile directly via
g.page/
. Customers are now able to learn more about your company and leave reviews faster on Google.
Add a Business Description
Write a crisp business description for your GMB profile. A well-written description can go far in marketing your company. Make use of this space to explain to your customers in the area what you do and the reasons behind it.
This is a great opportunity to differentiate your business from competitors.
Descriptions can be as long as up to 775 characters. Imagine this page as your site – one which provides useful content for users, instead of an area to be filled with words.
Take Advantage of Offline Promotional Materials
Google launched Google
a website
Local businesses can develop and download their own custom assetssuch as social posts stickers, posters, and much more. With this feature that allows local businesses to create and download custom assets, such as stickers, posters, social posts GMB listing will now feature appealing and exciting posts to draw in potential customers. Include your personal short name URL to these materials offline to enhance the value of your GMB profile.
Harness the Power of Local Service Ads for More Traffic
The term was previously used to mean “Home Services ads”,
Local Service ads
They first began to be launched first in San Francisco in 2015. Google launched the program globally in 2017, and changed its name in the year 2017 to Local Services Ads or LSA. It’s a pay-per lead advertising platform that allows you to display your company at the top of Google result pages for search. This is a unique chance to increase your company’s’s visibility to searchers who are searching for similar products or services.
Beginning your journey is simple. Sign to become a service supplier with Google and complete the verification procedure. Create your ad budget and begin running adverts on Google. It is your choice when ads begin and end, and you can opt to stop advertising at any point when you’re struggling with excessive leads or shutting down your company for a period of time.
LSAs occur when the user types in similar keywords to search for local services. Ads are shown on the first page of Google results, both for desktop and mobile users. But, it is important to be aware that the format of an ad allows you to display your business’ name, contact number, hours of operation location, reviews/ratings and service locations.
Because of these requirements the business has to gain and maintain favorable ratings and reviews to fully maximize the potential of boosting the visibility of your brand within the local market.
Manage Appointment Bookings
This feature is an advantage for companies that offer appointments, like local salons, restaurants as well as health and law firms.
Make use of this latest GMB feature to advertise your Booking Calendar page of your website. Visitors will be able to click a link that directs users to your Booking Calendar. If you don’t have a booking calendar on your website, don’t to fret – Google has the following list of scheduled services.
Picking a service provider is simple. You just need to start your GMB application and navigate into”Bookings. “Bookings” section. If you’re unable to locate this section this means that the feature isn’t accessible for your location or business type.
Choose “Choose a booking provider” from the menu at the top right and then sign up with your preferred service.
Within the course of a week, your schedule account will be automatically connected directly to the GMB listing. Following that, you’ll receive bookings from Google.
Concluding Remarks
GMB is an essential factor in local search results. Google constantly enhances GMB’s user experience GMB experience by introducing new features to close the gap between consumers and businesses by using local SEO strategies.
Try the latest features available to differentiate your listings from others and increase your local presence. This is important since the majority of internet users depend heavily on Google Maps to locate nearby businesses in their area.
