Five Reasons Why Link Building Campaigns for Your Site Show No Results
5 Reasons Why Your Link Building Campaigns Show No Results Building links may not be the most effective marketing strategy for every company, but if done correctly it can aid virtually any company expand.
5 Reasons Why Your Link Building Campaigns Show No Results
Unfortunately, simply constructing good links does not 100% guarantee of success. They are only a secondary function and are useless when they’re not part of the larger picture. Making high-quality links without a plan is similar to performing great actors with no script. You are likely to invest many hours and money, but have nothing results.
If this scenario is all too familiar, let’s look at ways to return things to normal. We’ll discuss five reasons that your link building efforts aren’t yielding any results. These will be the focus of this article be a step towards improving ranking in search engines and organic traffic.
1. There isn’t a strategy to be seen
In the introduction, actual outcomes only occur if link creation forms part of the bigger marketing strategy.
A lot of clients who come to us are only looking to discuss linking first. Because they are typically working on a test with various agencies, we don’t necessarily push “strategy talks” at the first opportunity. However, if they demonstrate an interest in a long-term relationship knowing how link building can be integrated into the overall plan is an important step in the right direction.
The reason for this is straightforward. Even if we create links to top sites in their respective fields but if the backlinks have random anchor text and are directed to blog pages which haven’t been optimized they will not see any rise in traffic. If they did, imagine how much greater an increase in rank they’d be able to see using a more targeted strategy.
The steps you have to follow before starting to build links are:
- Target audience analysis
- Keyword research
- Content strategy
- Create linkable assets using the steps previously taken
- The creation of SEO-optimized content
Then you create links.
In the final analysis, getting more visitors to your site isn’t the ultimate goal , but turning the traffic into leads and purchasers is. This is why 81 percent of marketers believe that having a strategy documented helps their team stay focused on a common objective and helps them decide what kind of content to produce.
2. You’re Using The False Websites
What makes a high-quality backlink? We’d argue that it’s everything to do with …
- Relevance
- Metrics (authority traffic)
- Profile for Backlink
… within the same order.
Though things don’t always appear to be all black and white, many marketers prefer relevancy over authority. What this means in real life is that they’d prefer to have a link that comes from an authority-level medium site within their field rather than from a site with a high authority that is not in any way connected with their primary business.
But it’s not only about relevance. If you wish for your rankings to increase the link building efforts should be targeted at sites that are superior to your own in terms of popularity and authority. Link-building is an long-term plan However, focussing on “stronger” websites will yield quicker results.
In the end, to make sure you’re building a backlink from a trustworthy website be sure to check the backlink profile of the site. It is not a good idea to waste your time with a site that’s ranking could plummet in the coming Google algorithm update. Here’s what a great backlink profile ought to be:
If the site is populated with poor-quality links, such as forums and blogs, private networks (PBNs) directories, etc It is probably not your greatest interests to sign up for a link.
If you don’t pay attention to these three factors specifically there could be a reason for your rankings declining faster than you’d prefer.
3. The Content you link to isn’t providing enough value
One issue we’re frequently confronted with when working with startups and small-scale businesses is the absence of linked assets.
Simply put, hyperlinkable assets are any kind of content worthy of linking to. It could be a complete guide or resource list, a controversial blog post, detailed tool review or even a tool review. The kind of content isn’t important, what’s important is the quality of it.
Do you think you could get to at the very top of page of a search for a key phrase by writing a weak 1000 words? This is extremely unlikely. Even if you were able to make it into the top 3 results through the construction of a gazillion hyperlinks, you won’t be able to stay for the length of time.
It is because links aren’t the sole thing Google is concerned about any longer. Is the bounce percentage for your website? What is the amount of time that visitors read your content? Do the majority of people who visit your site do so as well when they click on another search result?
Google’s business model is based on providing users with the best content to answer their question. If your content does not appear to answer the user’s needs, Google will drop your rankings and rank content that has higher engagement.
Do yourself an favor and ensure that you have enough linked assets.
4. Your On-Page SEO could benefit from Some TLC
As I’ve mentioned before the importance of links is only one element of the equation. they’re only one out of 200 rankings signals.
On-page SEO is crucial since it has the potential to directly or indirectly affect your ranking.
1.) It informs Google what your web page or website is about.
If you go through any of the top-quality on-page optimization guides the majority of them will discuss the importance of optimize your Meta description, subheadings and images. This is because all of these factors help Google’s search algorithm decide what webpages are intended to cover.
2.) It is a way of free of technical issues
What happens when your site is taking too long to load or you’ve got an error in redirecting to the wrong page? Users are leaving the page and looking for information elsewhere. If a large number of them do this, Google will presume your website isn’t providing the proper value , and it will not have any positive effect on your search engine rankings.
3.) It helps boost your position
Meta descriptions and titles will help you achieve an impressive click-through rate (CTR) when high-quality content that is optimized for quality will help users find the information they’ve been searching for. If you can get both of these elements correctly, it gives an affirmation that you’ve got excellent content that should be read by as many people as is possible.
That’s why, in addition to the optimization of keywords, you should be sure at making the rich content of content as interesting as is possible.
5. You’ve missed the Search Intent
If you appear to be doing everything right – proper SEO optimization, high-quality content, and links from websites with high authority, but you are unable to get to the top five search results or are in the middle of the page the issue could lie in the intent of your search.
It’s quite similar to my earlier issue. The rankings of your site drop or stagnate because the majority of people don’t seem to be happy with the information they see on your website.
Here’s an example of:
We have a client within the maintenance industry (provider for CMMS which is sort of a project management software for industries). Machines and equipment used in this sector are commonly described as “assets,” so when I did the initial research for keywords, I thought that creating a blog post around the term “asset managing” was a good idea worth looking into.
After further research revealed the asset management term is actually a term that is extremely well-known in the IT and financial sectors , which look at business assets more broadly and more abstractly than maintenance specialists do. This implies that a lot of people searching for articles on asset management will not be content with a piece that focuses exclusively on the maintenance industry.
Before you write content, be sure to know what users are actually looking for when they type specific words in their web browsers.
Here’s an excellent resource for searching intention from Ahrefs which dives deeper into the entire thematic.
Last Words
Although I didn’t go over everything, I’d suggest that these are about 80% of the causes why your link building efforts don’t produce any tangible outcomes in the form of organic traffic.
Another reason I can think of is that the possibility that you are focusing on an extremely competitive keyword and is not in your league. For certain keywords that are extremely competitive even if you have all the other things right you may require at least 80+ strong links to make it to that first webpage. In these situations, it could be the reason you’ve constructed 50 links but you are stuck at the bottom of your page.
