How to Link Your Blog Posts to SEO
In the event that I ask you think of something that every Interlink Blog Articles Seo successful site has that you don’t see however, you do when it’s not part of the website, what would you mention? One of the most important things that come to my mind is linking within the website. Interlinking is essential for navigation on the site however it’s also so routine that no one notices till it’s no longer there. It’s not as obvious as the site that isn’t using CSS however it’s more significant. It’s true that Google does pay attention to links, but not to CSS. – Interlink Blog Articles Seo
Linking is Critical
Links from other websites are vital in determining your overall SEO, however internal links are equally important for different reasons. They are one of the reasons they can help keep your website indexable. You should have an index of your site, naturally but internal links are helpful in the event that you do not remember the URL of a page. They also assist in determining which pages you consider to be the most important due to the amount of links that link to them. – Interlink Blog Articles Seo – Interlink Blog Articles Seo
Additionally, internal links help visitors to spend longer on your website. People click links. This is a fact. It’s the reason why they exist and is a common practice for the vast majority of internet users. Links can be a source of some value on the other end they provide, so visitors are on the lookout for the value. Imagine if your site did not have any internal links Your bounce rate would rise because people would have no reason to stay on your site or discover relevant information.- Interlink Blog Articles Seo
Concerning bounce rates although there are many legitimate reasons to bounce and you’ll never have a bounce rate that is close to zero, you should try to improve one. If you don’t have any internal hyperlinks, visitors have two choices: they can either leave or click on your side or top navigation and hope it leads them where they’d like to go. It could take 3-5 clicks to go between posts they are interested in but even then, they may not be able to find an appropriate link. There’s a higher chance to bounce.
The Risks of Overly Optimized Anchors
If you’ve ever spent time looking over old SEO strategies You might have noticed an anchor text reference somewhere. The problem is that it is too optimized anchor text that is overly optimized that applies to both external and internal hyperlinks. – Interlink Blog Articles Seo
The anchor text will be the content that is used to link. A few paragraphs further, “bounce rate” is the anchor text for any internal links. It’s a key word and is pertinent to the purpose of the post, but it’s not the reason I chose the word. I chose it due to its logical phrase to direct readers to an article on decreasing bounce rates. – Interlink Blog Articles Seo
This alone is fine. Anchor text that is optimized for optimization comes up, not only with each individual link, but instead with all links taken as an entire. When Google examines your website and examines all the links that point to all pages that are both external and internal as well as external, it will look at the anchor text on the linked pages.
What happens in the event that an article contains five thousand links that point to it, coming from various domains, and all use the word “bounce rate” as anchor text? Then, Google begins to question. Where did all these links originate from? The 5,000 people who linked to our post didn’t all choose to hyperlink to the blog with the same anchor words. There’s always an element of different version.
There are two main reasons why each anchor would be identical. The first is because the links are paidfor, through sponsored links or guest posts each written by our team. The other is that the websites that link to our site were designed by us and also had content that was more or less identical across all of them. Both are spam tactics which one of them was a contributing factor to Panda and the other to the famous “death of guest blogging” trend – and both are accompanied by too many anchors using the similar keywords.
This is all in order to keep this in mind when you are implementing internal linking. Do not utilize similar anchors for linking to the same pages repeatedly.
Don’t shoohorn links
The most important rule I have for linking to other sites is they should appear natural. This goes for the links to other websites and links to other pages on my websites. The objective is simple: be aware of any situation where the link might be insignificant.
If, for instance, I were to insert an article on carpet cleaning and include a hyperlink to a carpet cleaning business the link would be relevant to the sentence, but it’s not related to the content in general. This would look like an ad that is spammy, fake hyperlink, or as something that a clever hacker has added to my blog post even though I was not looking. It appears as if I’m paid to provide an SEO benefit to the carpet cleaning business. It’s not something I’d like to do and it’s not something that readers are looking for, and it’s not something Google would like to see.
This is the first rule when it comes to linking internally: ensure that the links are appropriate. Luckily it shouldn’t be that difficult. Your website will be centered around a single theme and the sub-topics of the topic will all to be connected. When you make sure that your links are connected to each other, you create a web of useful information on your website.
Front-Load Important Links
It’s not a good idea to squeeze five links within just the 200-word first paragraph of your 1000 words blog article. What you need to do is decide which link you’d like to incorporate into your article is the most important and then place that link higher up. It may be necessary to alter the order of your content to accommodate this but it’s fine provided that the content flows.
The principle behind this is quite easy. Links near the top are more prominently displayed and are clicked more frequently. This gives them an advantage in terms of SEO than those farther down on the page. This is true for almost all the elements of a website in fact. The more close it is to the top, and above it, and above the fold, more worth it holds, as this is where the majority of people view it.
Truthfully, though it’s not necessary to be concerned about this. If you look back over the blog posts on this website there isn’t a lot of evidence to show us putting up our own links in front or anything else specifically. It’s just one of the things you need to be aware of and is a good way to squeeze a little more value from specific hyperlinks.
Link to Additional Sources
What do you want to link to? 9 times out of 10 your internal links must meet one of three categories.
The other option is the call-to-action. These tend to be placed lower on the page and are intended to encourage users to do something, for example, clicking through to a landing page , and become a customer to your business.
Another option alternative is linking to an earlier version of the identical content or an updated version should you wish to keep a series of blog posts going. For example, a weekly roundup could include links to prior and following weeks chronologically. Anyone who is releasing a guidebook for the year could link to the previous guide to let people check out how information has changed.
Option 3 is by far the most used one, and it’s linking to further expansions of your text. For instance you could link to a blog post on writing a weekly roundup series in the paragraph before. This is a topic that’s of interest to some , but it’s not something worth mentioning more in-depth in this piece So I’d connect to it. People who are interested can go through it, and non-interested folks aren’t engrossed with details they don’t want to be aware of.
Don’t link more than once to a Piece
There’s no law that prohibits linking to multiple times on the same article within the same blog post. It’s actually quite common to do on a variety of blogs. But, most of the time, if you see people linking three more times on the exact page It’s a practice they’re insisting on. It’s an exception, more than the norm.
What type of content could merit multiple hyperlinks? Generally, it could be a special deal, like a short-term no-cost download for an eBook. It could be a manual that they want to spread on the internet as widely as they can. It could be a particular task they’re trying to convince people to join in.
Most of the time I’ll see more than one hyperlinks to the same content within a blog post It’s not internal links. They’re affiliate links trying to make anyone who has the chance to click. It’s not as effective an approach as internal linking since you don’t gain as much value directly out of it.
It’s a general rule that I think of it this way: If there is room for an additional internal link, you could link to a different page and reap more benefit of it, instead of simply connecting to the exact article multiple times. The only time you should internal links on the exact same page more than one time within an article is when that you are firmly advocating.
Edit older posts to include New Links
The content you have on your blog that is old does not have to be engraved in stone. Most of the time, you’ll see yourself discussing topics you’ve not published within your site. For instance, did you see where I mentioned that I could refer to a post I wrote about making a weekly roundup series? There’s no such article on this website. If I wrote a post six months later it’s worth it to return to this article and make edits to the link. I may have to amend the paragraph to reflect the fact that I have included an external link, naturally it’s not a typical circumstance for this particular post. In most cases you won’t draw the attention of the absence of a hyperlink, so it’s possible to add it easily.
The most frequent way I have seen this done is in old guides that are no longer up to out of date. Some webmasters, instead of keeping the guide current and up-to-date, release a new version of the guide and link it from their old guide. This is a method of shifting the value of the old post to the new guide without losing the significance of the older post via the removal or redirection.
I’m stating this is the method I’ve seen it but the more natural way linking to older posts isn’t flagged and no attention is paid to it. If you don’t check archive.org for the URL, you don’t have any method of knowing which link was added to the post after.
If you’re not convinced about the benefits of linking old information, Moz published a whiteboard discussion on the topic on Friday..
Do not Rely On Related Post Widgets
Related post widgets are an excellent invention, but it comes with one major drawback: it’s an application script. It means that in a lot of instances, it will not load to index purposes. For the time being, as far as Google is concerned this isn’t a genuine link. This is due to the fact that it’s dynamic, creating hyperlinks on its own. It’s not stable and consistent as real links within the content.
Of course, certain widgets, like the Yet Another Related Posts plugin are indexable by Google well. It’s crucial to ensure that Google can view your website’s links.
Another drawback is the fact that there are plenty of native ad networks today including Taboola and Outbrain which create their ads to appear like similar post widgets. Users are gradually beginning to be skeptical of the ad networks. They still work in the moment, of course however, like all other advertisements, they’re becoming lower in value the more popular they become.
Implement Breadcrumbs for additional optimization
Another method to integrate internal links without needing to weave them through your content is to utilize breadcrumbs. Breadcrumbs are links that appear on the top of your page, which look like this:
Home > Blog > Category: SEO > Post Title
Book Titles Home Page Books Technology Internet Blogging Book Title
Each of the terms in the chain contains linked to that specific section on your website. We’ve gone over the topic in great detail on this page. The idea is to are able to be consistent, useful links to navigate your site that are based on the categories or subcategories.
Between them all – the breadcrumbs and text hyperlinks widgets, and various other types of navigation, you must be able to have a highly connected and networked site.