Attracting a New Audience Through Content Syndication

Before we begin, let me speculate:

You are usually cautious about the Content Syndication your writing and publishing. You conduct an analysis of SEO for content with Yoast. Yoast plugin, which automates social media sharing and inform users of the latest post via an email newsletter. Excellent. Sounds like a effective marketing strategy. After a while, you begin to study Google Analytics charts.

But…

The number of views on your content and the number of subscribers aren’t quite what you’d like them be. So, your aim of content marketing is to catch interest of your targeted public isn’t sufficient.

If you’ve ever been trying to establish credibility for your brand through an inbound approach to marketing You’re not alone. As per HubSpot 70% of marketers spend money on content marketing however for 61 percent of them, it’s difficult to create leads and traffic.

What are you required to do in this moment of time? Please, no black-hat SEO! There is a simple strategy to increase your reach – say thousands of people that may not even know your name.

Enter the c ontent for syndication.

The concept of syndicating isn’t new particularly within the media industry. It began with print syndicates, which distributed news columns as well as political cartoons, among other articles to magazines and newspapers that offered reprint rights, as well as giving permission to different publishers to republish.

What Is Web Content Syndication?

It’s simply an act of (re)publishing the existing content via third-party platforms. It is possible to syndicate any kind of content on the internet, like blog videos, posts informationgraphics, interactive images or interactive videos to reach a wider public.

Content syndication as Outbrain define it is form barter arrangement between two parties.

• The third party who is republishing and distributing the content receives free assets without putting time and effort to create its own.
• The brand and the creator, receive more exposure from a larger public. This is, if you plan it properly and gain some degree of recognition.

What’s in It for You?

Distributed content doesn’t just expand the reach of your brand and message, but it also creates hyperlinks and may help bring more people to your primary article. Be aware that anything that impacts the quality of your content assets directly impacts your business. Content syndication offers you an efficient, quick method to allow your content assets to grow.

In addition, syndication is making its comeback at a much faster rate.

Since the pandemic shut down real-life events and conferences which is where the majority of business-to-business (B2B) businesses allocate large portions of marketing funds for fuelling their pipeline of sales B2B marketers are inclined to shift their event budgets and join with platforms for content syndication.

So, if you’re already disseminating the content you create in some way in another way, then you must be. According to an Salesbox online survey content syndication is an essential lead generation strategy in 65 percent of B2B marketers, and 71 % of respondents remember a significant importance of personalization and delivery of content via interactive media.

In addition to the benefits of being able to create your ideal customer profile, as well as discover keywords/topics and the intent behind searches companies are beginning to see the value of such arrangements.

• Let’s face it, your blog isn’t going to be popular in the event that you’re not HubSpot and Moz. On the other hand reliable sites (like CNN, HuffPost and The New York Times) have an enormous number of readers. Therefore, it is logical that you syndicate content in order to maximize the online exposure could otherwise be difficult to be able to reach.
• When you start distributing content regularly, your company is visible and easily accessible. This helps speed up the selling process by following up with more content that is more intense and moving the viewers towards a sale which is the most difficult problem for marketers.
• Whatever the purpose of your strategy for syndication of content that you will receive an increase on organic search traffic.

Content Syndication Misconceptions

The content that is syndicated can get an awful bad name in the world of online marketing. Do you know the reason? My opinion is that it’s due to the following falsehoods:

Myth 1: Article and Blog Posts Are the Only Assets I Can Syndicate

Wrong.

You can syndicate any type of content format so it is the case that your publisher is in agreement. The most popular way to distribute infographics is through a variety of channels. We’ve witnessed this. It’s not surprising that a lot of marketers decide to use the format of infographics for content. Visual media is fascinating, easily shared and extremely branded.

Myth 2: Content Syndication Is Similar to Guest Posting

The outreach component could make them appear like they are, but syndicating isn’t the same as guest blogging. It’s a completely original piece that was written for one publication. In syndication, you’re republishing the same material on different platforms.

Myth 3: Content Syndication Requires Repurposing

Depends!

Perhaps some publishers prefer to write a new introduction and then hyperlink to the actual content. However, this isn’t the way to go in any case, not even with well-known content syndication platforms. If a publication wants something new and unique, it’s not a case of content syndication. That’s the kind of thing we refer to as “repurposing content.”

Myth 4: Content Syndication Hurts SEO With Duplicate Content

We don’t like duplicate content You’re saying. Right?

Yes, duplicate content doesn’t beautify your SEO. But syndicated content doesn’t function like duplicate content.

A piece of advice for marketers everywhere: It’s okay to share content so in the sense that you’re doing it with care and clearly stating to search engines and users that this page is comprised of syndicated content.

• Each piece of content that is syndicated should include links back to the original source.
• Publisher websites can utilize to use the “noindex” meta tag. It’s a message for search engines not to index the syndicated versions. Alternately, you can point the source URL using a canonical tag. Google’s advice is “If you post the same content on multiple pages on your website or in your site’s network then you should make use of to use the rel=”canonical” tag.”
• The implementation of this kind of pointer will be dependent on the publishing company. Look through previous records that were syndicated that show the way they handle canonicalization.

Myth 5: It’s Just Republishing on Medium, LinkedIn Pulse and Quora

They’re simply a method of self-service syndicating. Also there’s no editor who can review the creator’s style, accuracy of content or structure, and also length. Anyone can publish content on these platforms. There’s no art or even paste-in or upload. If you’ve already established an enormous social media following it is possible to get a lot of views of your content without any additional efforts on your end.

How To Implement Content Syndication

Now, you’ve looked over the ins and outsof advantages and disadvantages, and ifs and buts about content syndicating.

Then, let’s look at how to apply it.

Would You Like To Publish Others’ Content on Your Blog?

I get it. You’re trying to publish your own content to gain the attention you deserve. However, publishing content from other bloggers can also be a way to grow your blog rapidly. As a blogger, you could solicit another blogger’s permission to highlight their most recent articles on your blog. In the ideal scenario, you’ll invite an influencer from your industry for a guest blog on your blog, but it’s not always the case. They’re not able to create a new article exclusively for you. However, by syndicating their content you’ll be able to bring more diversity and a new voice to your blog’s readers.

Find Relevant Platforms To Syndicate Your Content

As Publishers, you may reuse your content on the internet to be presented on other popular websites. It’s that easy. Many websites will agree in the event that you syndicate frequently and also publish a certain number of posts each month. The best method to get maximum benefit from the syndication method is to create relationships with your customers.

The ability to build relationships is essential to establish connections with the appropriate syndicators. If you create amazing content, you’ll have the chances to earn the syndication of specific websites. This doesn’t mean full-post syndication though. It’s just a way to distribute your headline and an url to the original story. If this location meets the criteria for an individual buyer as well as authority and traffic that’s some slight increase.

Are you an author or guest blogger? Here’s an easy trick.

Contribute to publications which publish their content on a syndicated basis. The columnists at Inc. will automatically be published on platforms like Slate, Time and Business Insider. It’s a win-win, right?

Use Syndication Networks

Content syndication services such as Outbrain and Taboola provide your content with the help of placing links to your content throughout their networks of news and blogs. This method can result in your content appearing on credible websites and it puts your message exposed to a wide range of users.

Wrapping Up

A successful marketing strategy begins with quality content. This is the most effective method to reach a completely new market. Don’t hesitate to be the next big name to begin. Syndication can be used even in the beginning that you are able to use for your online content marketing. Go out and make value! Before we start I’ll speculate:

You’re usually cautious about the content you publish and write. You conduct an SEO analysis of your content using Yoast. Yoast plugin, which allows you to automate social media sharing, and inform users of the latest blog article via an email newsletter.
Awesome.
This sounds like a very effective marketing strategy.
After some time, you’ll begin to look into Google Analytics charts.
But…
The number of views and subscribers aren’t quite to what you’d like them.
Therefore, the goal of content marketing is to catch interest of the intended public isn’t enough.
If you’ve ever found yourself trying to figure out how to build
brand’s authority through
inbound marketing
You’re not the only one.
.
According to
HubSpot
,
70 percent
of marketers invest heavily in content marketing, however for 61 percent it’s a difficult job to drive leads and traffic
.
What are you required to accomplish at this point in time?
Please, no black-hat SEO! However, there’s an easy method to get the increased reach, let’s say thousands of readers
You might not even know the name of your company.
Enter
C
ontent to syndicate
.
Syndication isn’t something new especially in the field of media.
It began with print syndicates that distributed political cartoons, news columns and other content to magazines and newspapers with reprint rights, and providing permission to different publishers to republish.
What Is Web Content Syndication?
It’s simply the process of (re)publishing your previous piece of content through third-party platforms.
You can syndicate any kind of content on the internet, such as videos, blog posts interactive images or infographics to reach a wider market.
Content syndication, also known as
Outbrain
It is a barter arrangement between the two parties.
The third party who is able to republish and distribute the content receives free assets without having to invest time and money in the creation of its own.
You, the creator and brand, receive more exposure from a larger public. If you plan it properly and you achieve a certain amount of notoriety.
What’s in It for You?
Distributed content does not just increase your brand’s reach and message, but it also creates links and may help bring more people to your primary article.
Keep in mind that anything that can affect your content’s quality directly affects your business.
Content syndication is an efficient, quick method of allowing your content assets further.
The syndication industry is coming back at a much faster rate.
Since the pandemic shut down actual conferences and events, which is where the majority of business-to-business (B2B) companies spend large chunks in their budgets for marketing to support their pipeline of sales, B2B marketing professionals are more likely to re-allocate their budget for events and team with content syndication platforms.
So
If you’re still not disseminating your content, in some form or other, you should be.
According to a
Salesbox
online survey
Content syndication has been an essential lead-gen strategy in the eyes of 65 percent B2B marketers, and 70 percent of them remember a key benefit of personalization and delivery of content via interactive media.
In between benefits, such as the capacity
to build your ideal consumer profile and find key phrases, topics and
Search intent
Brands are recognizing the benefits of such agreements.
Let’s face it: your blog isn’t widely read except if you’re HubSpot or Moz. However credible sites (like CNN, HuffPost and
The New York Times
) have a significant public. Therefore, it is logical for you to distribute your material in order to maximize the online exposure could otherwise be inaccessible.
When you start distributing content on a regular basis, your brand will be visible and easy to find. This helps speed up the selling process by following up with more content that is more intense and bringing the customers closer to making a purchase, which is the greatest obstacle for marketers.
Whatever the purpose of your strategy to syndicate content it will immediately give you an increase on organic search traffic.
Content Syndication Misconceptions
The content that is syndicated can get an awful bad rep in the world of online marketing.
Can you figure out the reason?
According to me, it’s due to the following falsehoods:
Myth 1: Article and Blog Posts Are the Only Assets I Can Syndicate
Wrong
.
You are able to syndicate any content format so you’re sure that the creator is in agreement. The most popular way to distribute infographics is through a variety of channels. It’s been seen.
It’s not surprising that a lot of marketers decide to syndicate the format of infographics for content. It’s clear that visual media is fascinating, easily shared and extremely branded.
Myth 2: Content Syndication Is Similar to Guest Posting
The outreach component could cause them to appear like they are, but syndicating isn’t the same as guest blogging. This is a totally original piece that was written for one publication. In syndication, you’re republishing the same content across different platforms.
Myth 3: Content Syndication Requires Repurposing
Depends!
Some publishers might prefer to write an original introduction and then hyperlink to the actual content. However, this isn’t the way to go in any case, not even with well-known content syndicating platforms.
If a publication requests something new that’s not content syndication. This is the term we use to describe
“repurposing content.”
Myth 4: Content Syndication Hurts SEO With Duplicate Content
We aren’t a team to play with
duplicate content
You tell me.
Right?


Yes, duplicate content doesn’t beautify your SEO. But syndicated content doesn’t function like duplicate content.
A piece of advice for marketers everywhere: It’s okay to share content so in the sense that you’re doing it with care and clearly stating to search engines and users that this particular page has syndicated content.
Every piece that is syndicated must include an internal link to the original source.
Publisher websites could make use of to use the “noindex” meta tag. It’s a message for search engines not to index versions that are syndicated. You can also point at the source URL using the canonical tag.
Google’s suggestion Google’s suggestion “If you post the same article on different pages within your website or within your website’s network it is possible to utilize”the rel=”canonical” tag.”
The implementation of this type of pointer is dependent on the publishing company. Look through previous records that were syndicated that show how they deal with canonicalization.
Myth 5: It’s Just Republishing on Medium, LinkedIn Pulse and Quora
No
These platforms are merely an instrument for self-service syndication.
There’s no editor to scrutinize the style of the author, his content’s accuracy, structure or length. Anyone can publish content on these platforms. There’s no art or even paste-in or export.
If you’ve already established a an enormous followers on social networks, you could get a few views on your content without work on your behalf.
How To Implement Content Syndication
You’ve read the insides and outs, the pros and cons the ifs as well as buts to content syndicating.
Here’s how you can use it.
Would You Like To Publish Others’ Content on Your Blog?
I get it. You’re trying to syndicate your content to receive the deserved recognition it deserves.
Publishing content of others can be a way to
Get your blog to grow quickly
.
As blogger, you may request another blogger’s permission to highlight their most recent articles on your website.
If you could, you’d like to invite an influential person from the industry in your industry to contribute a guest blog on your blog, but this isn’t always the case. They’ll never have the time to create a new article exclusively for you.
By syndicating their content it will bring more diversity and a new voice to your blog’s readers.
Find Relevant Platforms To Syndicate Your Content
As Publishers, you can publish your existing content and be presented on other sites that are well-known.
It’s as simple as that.
.
A number of websites will accept this, if you regularly syndicate and also publish a certain amount of posts each month. T
The most effective way to make the most value from the syndication method is to create
Relationships
.
Establishing a connection is the most important thing to do.
Making connections with the appropriate syndicators.
If you create amazing content, you’ll be automatically given the an opportunity to earn syndicated content from specific websites. This doesn’t mean full-post syndication though. It’s just a way to distribute your headline and an hyperlink back to the original article. If this is a placement that meets the criteria for the buyer’s persona in terms of traffic, authority and authority then you’ve earned a slight increase.
Are you appearing as a guest columnist? Here’s a trick.
Contribute to publications that distribute their content. The columnists at Inc. will automatically be recognized on platforms like
Slate
,
Time
and
Business Insider
.
It’s a simple win, isn’t it?
Use Syndication Networks
Networks for content syndication like
Outbrain
and
Taboola
Distribute your content by placing hyperlinks to your content across their network of news and blogs.
The result is that your content appears on reputable websites, which means you can are able to put your message to a large number of people.
Wrapping Up
A great marketing strategy starts with excellent content. This is the most efficient method to reach a completely new market. Don’t hesitate to be the next big name to begin. Syndication can be used even at the very beginning of your marketing with content. So, go out and create value!