5 Effective eCommerce SEO Tips To Boost Traffic and Generate Leads
In 2020, the year was a game-changer for the eCommerce business. Ecommerce Content Marketing Trends Statista states that worldwide eCommerce sales for 2020 alone totaled $4.28 trillion. That’s about $1 per $5 spent on shopping.
The industry is expanding. New players are coming in to compete with the big players in the industry, such as Amazon as well as Alibaba. In the entire year of 2020, Shopify – a leading eCommerce platform – logged what amounts to the decade’s increase in just a couple of days.
Source: Business to Community
While the explosive expansion of the market is beneficial for the key players, it also poses several issues for small businesses that are just beginning their journey in eCommerce, such as:
- There is more competition from other companies that offer similar services
- The cost of marketing and acquisition is increasing.
- Costs of operation that are higher
- Visibility is limited
Many professionals choose an alternative, low-cost alternatives to traditional marketing strategies, including content marketing or Search Engine Optimization (SEO).
SEO offers businesses the possibility to be ranked on Google in order to draw visitors and lead generation. Since many companies are competing for the few spots at the top the list, it’s important for small-sized businesses to employ an effective SEO strategy that can increase their reach.
In this economic downturn and a slowing economy, increasing sales while not spending more on advertising can be a fantastic method to help your company grow.
Today, there are a lot of “online SEO gurus” offering quick fixes. They’re not true. SEO is a long-term process in which those who follow the right path win.
In that regard that, here are five SEO tips that will improve your site’s organic traffic and drive leads to your eCommerce store for 2021 and beyond.
SEO Tip 1: Optimize Your Site Structure
Google is a company. In their ongoing strategy to grow their user base and provide better service to their customers, they focus on their user experiences (UX) and the security of their platform. This means that they make it their top priority to serve only users whose sites fulfill these requirements and is connected to your site’s structure.
This is why optimizing your website structure to provide a seamless user experience should be on the forefront of any SEO plan. What can you do to optimize?
- by ensuring that your site is HTTPS-secured. HTTPS protects your client’s data from sniffing software. It may also cause you to be ranked above a comparable website.
- In order to improve your site’s load speed and responsiveness to decrease bounce rates. Customers are very likely to leave your website when your site takes more than six seconds for your site to load.
- by optimizing your elements on your website for accessibility.
Additionally, since 65 percent of shoppers browse the internet using smartphones It is smart to optimize your website for mobile to give the best user experience for customers.
SEO Tip 2: Optimize Your Keyword Strategy
Based on HubSpot, Google processes 63,000 queries per second on an average that is 3.8 million strategies every minute. As a platform that is focused on offering each user the most effective results Keywords play an important impact.
Ranking on Google is, therefore, a requirement that you create a well-informed and precise keyword strategy in your content strategy. This will ensure that the proper traffic is directed to your website and create prospects that will lead to an eCommerce store. If you are a novice making use of keywords within your content as part of an SEO strategy begins with knowing the various types of keywords: transactional, informational, and navigational. It is also important to understand the fact that informational keywords comprise the majority of searches, accounting for the majority of searches being informational.
Finding the most relevant keyword phrases in your industry and then creating articles around these keywords is an excellent method to be visible in the eyes of the Google algorithm. Understanding this is the simple part. Implementation requires a deliberate effort studying your site against other sites within your industry.
Choose the SEO search engine to aid in this method and incorporate your site into it. The most popular tools are:
- Ahrefs
- SEMrush
- Ubersuggest
- Moz
Analyze and group the data according to the type of site, the keyword search volume, and the Cost per Click (CPC) per search term.
Low volume means lower competition, thus a greater chance of being ranked. Combine this with the Keyword Prioritization Model to identify the most appropriate terms for your site.
But, keep the fact that longer-tail and low-volume keywords are the best for an eCommerce website.
SEO Tip 3: Create Targeted Content
Your relevance is only in the value you offer your customers. As an eCommerce store, getting your customers to comprehend the value the products you offer is essential. It is important to develop targeted information that highlights the value or advantages of your products instead of focusing on attributes.
However, as an eCommerce store that only has products pages, how can you develop targeted content? Begin with:
- Providing well-written product descriptions
- Include a content marketing strategy as part of your long-term strategy
- Optimizing your website’s copywriting to guide visitors to the right pages swiftly
Making specific content for your website is a crucial and integral part in your SEO strategy. It informs the intention behind each keyword you would like your website to achieve. Content is more extensive than blog content. It also covers your website’s on-page factors like page titles copies, images alt tags, and anchor texts for your hyperlinks.
Optimizing your content and keywords improves the customer experience and improves your ranking on Google.
SEO Tip 4: Write Better Meta Descriptions
Do you want to increase your conversion rate (CTR)? Work on your meta descriptions. Your meta description is often the first piece of information that a user sees prior to clicking on your website. It acts as an advertisement for your products or services, setting the expectation of the user on what they can expect when they click.
Effective meta descriptions written by a professional will increase your CTR (CTR) which will result in increased traffic to your website.
What are the characteristics of a good meta description?
The natural language that explains the specific benefits, highlights the benefits and contains a specific keyword to improve your SEO. It must also include the ability to CTA (CTA) to make the user click.
SEO Tip 5: Build Your Site Authority
Google strives to provide clients with information of high-quality from trusted sources. So, to ensure that you get a spot in its list of top-ranked websites involves working on quality old links.
The creation of a reliable network of links to your website will allow you to prove your credibility to search engines while also increasing your brand’s visibility and awareness. This creates an image in your field.
Link construction doesn’t need to be a daunting task. Begin by using site analytics tools to look at the websites of your competitors to find opportunities. It is then possible to approach reputable websites that are establishing their authority by providing deals. As a component of your link-building strategy, you could leverage directory websites or resource pages as well as influencers from the product industry to get links and mentions.
Although external hyperlinks are crucial but having a strong network of internal links that are well-established can help you assert your position. Examine your site for broken links, and also provide links to similar websites (clusters) to enhance the experience for customers (CX) and assist Googles crawlers to understand your website.
SEO is a procedure. It takes time to get into Google’s algorithm. Plan your SEO strategy and start implementing it right now. Your business will have an increased chance of being found by having an early start with a solid strategy, and the ability to adapt. The year 2020 was a major game-changer for the industry of eCommerce.
Statista states that global eCommerce sales in the year 2020 was $4.28 trillion. That’s about one dollar for every $5 that you spend on shopping.
The industry is expanding. There are more players stepping up to share the profits with the big players in the industry, such as Amazon as well as Alibaba. In the year 2020, Shopify – a leading eCommerce platform – saw an equivalent to a decade’s increase in just a couple of minutes.
Image source:
Business to Community
Although the explosive expansion of the market is great for major players, it poses a number of obstacles for smaller companies that are just beginning to venture into eCommerce, including:
A lot more competition from firms providing similar services
The cost of marketing and acquisition is increasing.
Costs of operation that are higher
A limited amount of visibility
Many businessmen and women choose other, less expensive alternatives to conventional marketing techniques, like content marketing or Search Engine Optimization (SEO).
SEO gives businesses a chance to rank on Google in order to draw visitors and lead generation. Since many companies are competing for the few positions at the top of the list, it’s important for small-sized businesses to employ an effective SEO strategy that can grow their business.
In this economic downturn and a slowing economy, increasing sales while not spending more on advertising can be a fantastic method to help your company grow.
There are now a myriad of “online SEO gurus” offering quick fixes. They’re lying. SEO is a long-term process in which those who succeed in it are the winners.
So we have five SEO tips that will increase the amount of traffic your website receives and drive leads to your eCommerce store for 2021 and beyond.
SEO Tip 1: Optimize Your Site Structure
Google is a company. As part of their continuous strategy to expand the number of users they serve and to better serve their customers, they focus on users’ experience (UX) as well as security on their platform. This means that they make it their top priority to serve only users whose sites are in line with these objectives which is closely linked to the structure of your website.
This is why optimizing your website structure to provide a seamless user experience is on the top of your list.
SEO strategy
. How can you improve your performance?
Ensuring that your site is protected by HTTPS.
HTTPS safeguards your client information from sniffing by third-party programs. It may be the reason behind your website being ranked higher than a similar website.
Through improving your site’s speed of loading and responsiveness to lower bounce rate.
Customers are likely to go away from your website in the event that it takes more than six seconds for your site to load.
Optimize your page’s elements to be easy to use.
Additionally, 65 percent of consumers purchase online using their
mobile phones
It’s a good idea to make your website optimized to work on mobile devices in order to offer the best experience for your visitors.
SEO Tip 2: Optimize Your Keyword Strategy
As per HubSpot, Google processes 63,000 queries per second on an average that is 3.8 million strategies every minute. As a platform that is focused on offering each user, the highest quality results Keywords play an important part.
Ranking on Google will, therefore, require that you create a well-informed and precise keyword strategy in your content strategy to bring the correct traffic to your website and create prospects that will lead to an eCommerce store. If you are a novice, using keyword phrases in content as part of an SEO strategy begins with knowing the various types of keywords – transactional informational, navigational and the fact that informational keywords account for the majority of searches, accounting for the majority of searches being informational with.
Finding the most relevant terms in your field and creating material around them can be an excellent method of making yourself more noticeable in the eyes of the Google algorithm. Understanding this is the simple part. Implementation requires a strategic effort in studying your website in relation to other sites in your field.
Choose the SEO Keyword research tool to aid in this method and incorporate your website into it. Some of the most well-known tools are:
Ahrefs
SEMrush
Ubersuggest
Moz
Sort and categorize the data according to the type of site, the keyword search volume, and the cost per click (CPC) for each search term.
Low volume suggests less competition, which means a better chance of being ranked. Combining these with
keyword prioritization model
to identify the most effective search terms for your website.
But, keep your mind in the present that lengthy-tail and low-volume keywords are the most effective for an eCommerce website.
SEO Tip 3: Create Targeted Content
You’re only as valuable to the value you can offer your customers. As an eCommerce store, getting your customers to appreciate the value that your products provide is essential. You should create specific content that clearly explains the benefits or advantages of your products instead of focusing solely on attributes.
As an eCommerce store that has only pages for products, how can you develop targeted content? Begin with:
Providing well-written product descriptions
Incorporating a plan for content marketing as part of your long-term strategy
Optimizing your website’s copywriting so that it can send visitors to relevant pages swiftly
The creation of targeted content for your website should be a an integral part in your SEO strategy. It informs the purpose behind each keyword you would like your website to be ranked for. Content is much more extensive than blog content. It also covers the on-page website factors of your site including page titles copies, images alt tags, and anchor texts for your hyperlinks.
Optimizing your content and keywords can improve the experience for customers and improve your ranking on Google.
SEO Tip 4: Write Better Meta Descriptions
Do you want to increase the rate of clicks (CTR)? Work on your meta descriptions. Your meta description is often the first piece of information that a user sees prior to clicking on your website. It acts as an advertisement to promote your service that sets expectations for the user about the benefit they receive when they click.
The writing of effective meta descriptions will increase your CTR (CTR) leading to more visitors to your site.
What are the characteristics of a good meta description?
The natural language that defines an exact value, provides advantages and includes a specific keyword to improve your SEO. It must also include the ability to CTA (CTA) to encourage the user to click.
SEO Tip 5: Build Your Site Authority
Google strives to provide clients with information of high-quality from reliable sources. Therefore, making sure your place in its top ten list of favorite websites requires you to work on the old-fashioned
Backlinks
.
The creation of a reliable network of hyperlinks to your website will allow you to prove your credibility to search engines while also increasing your brand’s visibility and awareness. This creates an online presence for your business.
Link development doesn’t have to be a difficult task. Begin by using analytics tools to look at your competition’s websites to find opportunities. It is then possible to contact reputable websites to build their credibility by offering promotions. As an element of your linking plan, you can use directory sites as well as resource pages, and influencers of your product for mentions and links.
External links can be essential however, having a system of well-established internal links can help you assert your position. Make sure your website is free of broken links, and also provide links among similar sites (clusters) to enhance the experience for customers (CX) and assist Googles crawlers to understand the site.
SEO is a procedure. It takes time for it to be into Google’s algorithm. Plan your SEO strategy now and begin to implement it today. Your business will have higher chance of being ranked when you start early with a solid plan and the ability to adapt.
