Long Form Content or Video Content: Which One Has More Benefits for SEO?
Do you recall when you last released an extensive, Long Form Content well-researched piece of content that was more than 2000 words or an impressive video? If not think that way, then it’s not worth spending the effort and time on just one article. But, SEO experts claim that the Long Form Content as well as well-structured videos can boost your SEO rankings in an amazing way. The time and effort you put into making your content useful and easily bookmarkable will be rewarded – believe me.
It is your responsibility to choose which option you’ll use to boost your website’s visibility or your content. We’ll break this topic into digestible parts to help you comprehend the advantages of having content that is Long Form Content and video and also to assist you select the most suitable for your business.
What Is Long Form Content?
There are a variety of opinions concerning the length of lengthy content. Some believe that Long Form Content contains 700 to 1000 words; Others believe it’s over 3,000 words in length. In either case it’s content that gives detailed information on a particular subject. The amount of words used may be different based on the subject, the niche of the audience, and goals.
More than 40% of users say that content written by a writer is the most appealing type for driving traffic. If your content is well-organized and well written, the chances are higher to achieve greater results.
Long-form Content Provides Higher Rankings in Search Results
Research has proven that Google prefers websites with lots of content which is the primary factor in the effectiveness of your search engine optimization rankings. An examination on the length average of content of Top 10 search results for Google’s search results revealed that the most rated articles included more than 2500 words. They are typically comprehensive, informative and discuss an issue in depth. Short content does not anymore serve as the aim. If you wish to be more prominent within search engine results, create lengthy-form content. Period.
Long Form Content Generates Better Reader Value
It is a popular belief that people don’t like reading Long Form Content articles. This belief causes marketers to devote more time and effort to produce a variety of shorter pieces for their viewers. For platforms like Facebook, this approach could work. However, on your site however, it’s not as effective. Numerous studies have found that it’s still beneficial to put more time and effort into content that is deep-dive because readers who are interested seeking reliable information, are willing to sit down and read lengthy content.
Of of course, there are those who read only headlines or text however this shouldn’t be a reason to hold you behind. Research indicates that content in Long Form Content with words that are at or above 2,500 shares the most on social networks.
Long Form Content Increases Dwell Time
Do you remember closing a document after a few minutes of opening? In contrast to videos, this occurs very rarely. It is necessary to read to determine whether the information is exactly what they want or not. It’s normal that they require time for reading. The longer your content provides, the more time the reader will spend browsing your site. Google utilizes this dwell time to determine the level of the quality of the content and reliability. If visitors spend a reasonable amount of time on your site, Google will reward you with a higher rank in SEO.
Long-form Content Boosts Conversions
Whatever useful the content is however, they do not significantly increase the conversion rate of readers. This is because companies have chosen the simplest method to keep their website up and running and active, which is to publish brief and useful content. If readers are confronted with an unending supply of similar written short-form content They tend to skip them and instead search for Long Form Content, high-quality material (which is also the most sought-after for search engines.)
LLong Form Content can be used to optimize your content for a variety of keywords and the higher your content is ranked by search engines, the more conversions you’ll bring in. In addition, Long Form Content is frequently shared on social media as opposed to shorter ones.
LLong Form Content Builds Authority
If you are aware of the desires and needs of your group, you can see what content is most likely to satisfy your readers’ needs. When your material is educational filled with facts as well as examples, it will build trust in its creators. In-depth and informative content can give an perception of authority. Your readers will come to you for advice and leadership, as well as other topics within your area of expertise. A strong reputation will attract more people to work with you.
What Is Video Content?
Any format of content that incorporates video is known as video content. The most commonly used kinds of short and Long Form Content video content are recorded videos such as live videos and animated GIFS Vlogs, vlogs, and so on. Today, the majority of marketing videos are produced in the format of short videos and typically are not more than two minutes. But, the length of the video can vary dependent on the platform that you upload or share it, and the kind of information you wish to share.
Video Drives Massive Traffic
Video is an effective method of driving huge visitors to your site; However, based on the industry and the subject matter the results may differ. Some videos are not SEO-friendly, and not all will yield the same outcomes. Video on your website does not just help you attract viewers through video-specific searches, but also helps your site be found in search results for relevant keywords. This improves the visibility of your page and also the rating. Studies show that video content can increase the amount of organic traffic you receive by up to 157 percent and is considered the most effective format for content for driving traffic to your site. This is pretty impressive I’ll believe it!
Video Content Leads to Increased CTR
Many people prefer watching videos rather than read text. When they are doing searches they are more likely to browse results that have videos. Video is an effective method to tell your story, build bonds and emotional connections with your customers. If you’re looking to get your customers to make a decision take action, you should consider adding video into your messages. Video can boost the average 2.69 per cent click-through rates (CTR) by as much as 65 percent and reduce the number of subscribers who have not been signed up by 26 percent..
If you’re using videos to purchase it could boost the value of your purchases by an average of 144 percent. Video content demand is increasing quickly. Most of the time video content is with written content that is usually the text in the video or a general overview of what was said within the clip. This method, the writer catches both birds at once by giving the identical information in two distinct formats.
Video Content Increases Your Chances of a Page One Ranking
Did you notice that Google has been displaying videos as a suggestion for responses to questions? According to some research websites with videos have a 53 percent higher chance to be ranked higher on the first search list of Google. This is due to the time spent on a page which Google utilizes to evaluate websites. Videos help users spend more time on your website. This is a benefit that is embraced by numerous businesses who use videos on their products to educate their clients, attract visitors and help them rank higher on search engines.
Video Content Earns More Backlinks
In reality it is said that 46 percent of a website’s ranking is determined by the number of links. The more links your site has, the higher it will be placed. If you’re receiving backlinks from websites that are relevant and also have a high Domain Authority (DA), your ranking will rise. It should be natural since Google quickly detects paid advertisements from sites that are not relevant. If you can obtain backlinks from highly ranked websites that increase your rank as well.
Video Encourages Social Shares
Videos generate 12 times more shares than text and images all together. Furthermore 90% of users are watching videos on their mobile devices. A lot of social networks’ latest features encourage posting of video content.
Which One Should You Choose?
A long-form strategy for content will establish you as an expert in a field and allow you to rank higher, which will give you more exposure and the opportunity to establish your authority as a brand. People tend to be more engaged when they are exposed to Long Form Content. This results in more engagement, longer duration of stay, more shares on social media and even boosts your ranking.
In addition, videos create an emotional connection to viewers. This is a strategy employed by numerous prominent brands to earn their fans’ trust and position their brand as a leader in their particular field. Furthermore, video content receives greater social share shares than text and images, which results in huge traffic and increasing the chances to be ranked on page one. Even with a brief video, you’ll be able to transfer a lot of information, and create confidence in your brand.
Utilizing these two methods together will propel your rankings over the top. But, if you’re forced to select one of the two increasing popularity of video platforms implies that videos are always the best choice in all likelihood you must consider your niche and the audience you target. Personally, I favor written content, however extensive research has proven that video is among the most effective strategies to boost rankings and increase awareness, while boasting an increase in the percentage of interaction that any other format.Do you recall the last time you posted an extensive, well-studied article that ran over 2000 words or an impressive video? If not then you’re probably thinking there’s no point in investing so much time and effort in just one article. But, SEO experts claim that both well-structured and Long Form Content videos can boost your SEO ranking in a remarkable way. The time and effort you put into making your content useful and easily bookmarkable will pay off – trust me.
It’s your job to decide which method to select to boost your website’s visibility or your content. We’ll break this topic into digestible parts to help you comprehend the benefits of Long Form Content and videos, and help you choose the right option for your business.
What Is Long Form Content?
There are many controversies regarding the length of long content. Many people believe that Long Form Content contains 700 to 1000 words, other people believe that it’s over 3,000 words in length. Whatever the case it’s content that provides comprehensive information on a specific area. The amount of words used may differ based on the area, niche of the audience, and goals.
About 40 percent of the population
The claim is writing content as the best and most appealing type of content for driving traffic. If your written content is well-structured, well-written and written, the chances are higher to achieve more success.
Long Form Content Provides Higher Rankings in Search Results
Research has proven that Google prefers websites with lots of content which is the most important factor to the effectiveness of your SEO ranking.
An analysis of the average length of the text
In the top 10 results for searches found that the most popular articles were typically more than two thousand words. They tend to be thorough, informative and address the subject in depth. The short content of the past has become a no-no aim. If you wish to be more prominent on search engines, you must publish lengthy-form content. Period.
Long Form Content Generates Better Reader Value
It is a popular belief that people don’t like reading long-form articles. This misconception causes marketers to spend more time and effort to write a series of shorter pieces for their viewers. For the social networks, this strategy could work. However, on your site however, it’s not as effective. Indeed, numerous studies have proven that it’s worthwhile to put more time in deep dive content since readers who are highly engaged who are looking for reliable information, are willing to read Long Form Content.
Of sure, there are some who just scan text and headlines. However, that isn’t a reason to be discouraged.
Research shows
that content in Long Form ContentWith a word count that is higher than 2,500 is the most attention through social media.
LLong Form Content Increases Dwell Time
Did you close a text in the initial few seconds after opening? Contrary to videos, this occurs very rarely. The viewers must read the text to determine whether the content matches exactly what they want or not. It’s normal that they will need time to reading. The more content is the more time readers spend on your website. Google analyzes the dwell time as a measure of the quality of your content and credibility. If your visitors spend a decent amount of time on your site, Google will reward you with a better SEO rank.
Long-form Content Boosts Conversions
However helpful and the content is but they don’t significantly improve readers’ conversion rates. This is because companies have decided to use the most efficient method to ensure that their website remains up and running and active, which is to publish brief and useful content. When users face an unending supply of similar formatted short-form material it is common for them to ignore these and look for long-form, high-quality material (which is also the most sought-after in search engine results.)
Long content offers the opportunity to
Optimize for many keywords
,
and the higher your content is rated by search engines, the more conversions you’ll bring in. Additionally, longer-form content gets most often shared on social media than short ones.
Long-form Content Builds Authority
If you are aware of the desires and needs of your intended audience, you can determine the kind of content that will meet the needs of your audience. When your material is educational filled with facts as well as examples, it will build confidence in the creators. In-depth and informative content can give an perception of authority. People will look to you for help as well as topics in your field of expertise. A good reputation will attract more people to conduct business with you.
What Is Video Content?
Any kind of content format that incorporates video is known as video content. The most commonly used types of long or short video content are recorded videos such as live videos and animated GIFS Vlogs, etc. Today, the majority of marketing videos are made in the short video format, and the length of them typically does not exceed 2 minutes. But, the length of videos differs based on the platform you upload or share it, and the kind of information you intend to transmit.
Video Drives Massive Traffic
Video is a powerful method of driving massive traffic to your site but, depending on your industry and your target market the results may differ. Some videos are not SEO-friendly and not all will yield the same outcomes. The presence of video on your site does not just help you attract viewers via video-specific searches, but also helps your site be found in search results for relevant keywords. This improves the visibility of your page and also the rating. Research has shown that
Video content can increase web traffic to your site by an average of 157 percent
and is considered to be the most efficient format for content to increase visitors to your site. This is pretty cool, if i can think so!
Video Content Leads to Increased CTR
A large number of people would prefer to take a look at videos instead of reading the text. When they are doing searches and browse results that have videos. Video is a great method to tell your brand’s story and create bonds and emotional connections with your customers. If you’d like your customers to act and take action, you should consider adding video in your email messages. Video could boost your standard 2.69 per cent click-through rates (CTR) by as much as
65 percent
and
decrease the number of unsubscribers by 26 percent
.
If you’re using video to purchase items this could be a problem.
Increase purchases of products
by 144 . Video content demand is increasing quickly. In the majority of cases the videos are with written content that can be either the text of the video or a summary of the information that was discussed within the clip. In this manner the creator catches both birds at once by giving the identical information in two distinct formats.
Video Content Increases Your Chances of a Page One Ranking
Are you aware that Google is displaying videos as suggestions for answers to questions? According to some studies websites that contain videos have a 53 percent higher chance to be ranked higher on the first search webpage of Google. This is due to the
the dwell time Google utilizes to assess websites. Videos help users spend more time on your website. This is a benefit that is embraced by many companies that utilize product videos to inform their clients, attract visitors and improve rankings.
Video Content Earns More Backlinks
In reality it is said that 46 percent of a website’s ranking is determined by the number of links. The more links your site has, the better will be placed. If you’re receiving backlinks from websites that are relevant and also have a high Domain Authority (DA), your ranking will increase. It should be natural since Google quickly detects paid advertisements on irrelevant websites. If you can obtain backlinks from websites that rank high this will boost the rank of your site as well.
Video Encourages Social Shares
Video has 12 times the shares than texts and images together. Additionally 90% of consumers
Watch videos on your mobile devices
. The latest social media features allow posting of video.
Which One Should You Choose?
A long-form strategy for content will establish you as an expert on a topic and help you rank higher, which will give you more visibility and the opportunity to establish your authority as a brand. People are more likely to be engaged when they are exposed to long-form content. This increases engagement, duration of stay, more social shares, and even an increase in ranking.
Videos also create an emotional connection to viewers. This technique is employed by a variety of prominent brands to earn the trust of their customers and establish their brand as an authority in their particular field. Furthermore, video content receives greater social share shares than text and images, generating huge traffic and increasing the chances to rank on the first page. Even with a brief video, you are able to transmit a significant amount of information, and create trust in your business.
Utilizing these two methods together will propel your rankings over the top. If you have to select one of these increasing popularity of video platforms suggests that video content is always preferred and, of course considering your particular niche and target audience. Personally, I favor written content, however thorough research has proven that video is among the most effective strategies to improve rankings and boost awareness, while also boasting the highest percentage of interaction than any other format of content.
