How to Repurpose Content to Get More Engagement
Let’s say that you have a fantastic blog. Each article is well-written and generate decent traffic. However, there is one particular article that is about a fascinating subject that has potential however, for some reason, it does not succeed. Everyone can relate to this scenario, since there’s always an article or piece of content that seems promising, but doesn’t meet the expectations. It’s a shame to let it go because you’ve put money into it.
So, what do you do?
There’s no reason to abandon every piece of content that’s not performing well following each content review and remove it off the earth. The alternative is to reuse it? Repurposing content is the process of recycling content elements in order to give them fresh purpose. In this way, you can find a new way to explore the potential of your content and make it more effective for you and your viewers. One of the best things about recycling content is that there are no boundaries to the imagination of your. It is so easy to find different content types available that it is easy to find the new purpose for the content you have already created.
Here Are Four Suggestions for Repurposing Your Content:
1. Turn Your Old Blog Posts Into a Toolkit
You’ve probably heard that it’s an accepted practice to transform the blog’s posts into a reference. In fact, it’s a great option to give your old content a fresh appearance as well as make them easily accessible and simple to read. What if you could repurpose your blog post and had the chance to create new leads in the process? It is possible to do this by transforming your blog posts into an Toolkit.
A toolkit is a set of materials on a particular subject and utilized to aid in an task. It could consist of any kind of content such as ebooks, templates and checklists as well as cheatsheets. Then you can make a toolkit from templates and guides that are repurposed from blog posts that you have previously published to assist your readers.
You can also utilize these tools as lead magnets to draw and nurture leads. Be sure that the information contained in these posts is current and up to current. If not, it won’t be of any value to you or your readers.
2. Repurpose Your Webinar Into a Podcast Episode
It’s easy to see that webinar content isn’t likely to have many uses beyond the actual event. But, the subjects covered in a webinar can be very practical and may be beneficial to your audience in general. There are many ways to reuse the content of your webinar. One possibility is turning it into podcast episodes (if your business already has one or wants to launch one).
Why is a podcast not the YouTube videos?
It’s probably easier to convert your webinar into a video and then upload to YouTube. However, using this video content in your podcast can provide new coverage and fresh insights. In addition, not everyone can afford to sit down and watch the YouTube video, however they might be able to listen to the podcast when they commute back home.
How do you integrate webinar content into your podcast?
Focus on the content and the value it brings to the general public. For example, if you wrote the results of a instance study about learning to speak English in just six months, you could talk about it more in depth on your podcast. It might also be beneficial to invite participants from this case study , or even invite your listeners to ask questions about the case study and then respond to the questions in the form of a podcast.
3. Create an Infographic Out of a Blog Post
Another option for repurposing the old blog posts is to transform these into infographics. This is an excellent option for blog posts filled with information and are therefore difficult to comprehend. It can help make your blog posts look more organized and visually appealing. This isn’t just for blog posts that contain statistics and information which you can transform into an infographic. A straightforward guide could also transform into an infographic. You’ll simply need to condense the details in each step down to a few paragraphs.
Selecting an infographic to reuse content also improves your SEO. Statistics have shown that infographics increase traffic to websites by nearly 12 percent and there’s an excellent reason why. Infographics are distinctive and not many companies make the investment in their use. Instead, they favor reposting infographics of other brands, which is a way of organically increasing their referral traffic.
4. Launch an eBook Library Out of Blog Articles
Another idea for repurposing content we will discuss today is the creation of eBooks using blog posts. eBooks are digital publications format that typically include illustrations to show a particular area. In the marketing field they are utilized to educate the intended audience, create leads and build brand awareness. If you own a successful blog, and you have many articles on the same subject and you want to turn these into eBooks. HubSpot frequently does this and also has the complete library of eBooks.
Each eBook covers the subjects that were featured on the HubSpot blog and generated an curiosity. They also make excellent educational lead magnetsthat help HubSpot not just reuse old content, but also utilize it to gain new customers.
Invest in Repurposed Content
There’s a phrase that states: everything new is forgotten old. This is also true for repurposed content. It is possible to give it new life in the event that it is still stocked with many shots to play in the locker.
The goal is to realize the potential of your content to be reused and make it useful. For instance, if you find that a collection of blog posts from years ago are still relevant and could be useful for your users, transform it into an instrument kit.
Additionally the fact that certain blog posts are stuffed with data, make them into infographics, which will make them more understandable (and receive more visitors). If you also have blog posts that do very well, convert them into eBooks so that they can make them more appealing and potentially generate prospects.
In the end, if you’ve discussed something that was interesting in the webinar, you could give the content more focus during the course of a podcast episode. Webinar content can be very useful making it available to your viewers can increase engagement and increase credibility within your industry.